Before Ada, she built products and branding across education and social enterprise. She’s interested in the space between design and product management: how the two disciplines sharpen each other and what it takes to build generative AI that actually helps the people using it. Her work spans product, growth and design.

After years as an elementary school teacher, Lucas turned his passion for teaching into a career creating educational content online, building a community of more than 400,000 creators across social media. His practical, no-fluff approach to content strategy has led to partnerships with brands including Adobe and Instagram, and his work has been featured at conference across North America. Whether he’s breaking down social media strategy, exploring the future of AI-powered creativity or hosting conversations on his podcast Creator Juice, Lucas is passionate about making creative tools feel approachable and helping people turn ideas into content with confidence.

Problems like “what shape will make people think of which types of businesses?” or “what is the fastest way to batch edit this folder of images?” and “what typographic choices result in the most legible paragraphs and clearest document hierarchy?” 

Phrasing each design choice as a problem has been the foundation of Eric’s design practice since he started. And every time he asks a  new question, he learns just a little bit more.

Originally from North Carolina, this Tiohtià:ke/Montréal-based art director and illustrator translates wild concepts into real-world solutions, balancing curiosity and systematic thinking to craft deeply intentional systems. Ever curious about our relationship with objects, she founded the Nothing New Club—a loophole designed for creating the unnecessary objects of her waking dreams: 100% frivolous, yet 0% waste.

Through her coaching practice and community, she has worked with many creatives navigating the deeper challenges behind creative work, from burnout and creative paralysis to the pressure of comparison, perfectionism and creative self-doubt. Her work focuses on helping creative professionals reconnect with their intuition, strengthen trust in their ideas and build sustainable creative momentum. She co-hosts the podcast This Juicy Life, where she explores creativity, intuition and personal growth with artists, entrepreneurs and thought leaders. Drawing on a background that blends performance, facilitation and coaching, and as a creative herself, Lauren’s highly engaging and interactive workshops activate audiences, with their combination of insight, play and practical tools that help participants reconnect with their creative instincts.

She was named a Woman To Watch In Leadership for 2026 and has been featured in the New York Times, Entrepreneur, Vulture and Fast Company, where she is valued for her fresh brand insights in an ever-changing marketplace. As a Forbes alum, cancer survivor and global keynote speaker with about half a million followers across platforms, she helps both Fortune 500s and individual leaders build lasting community and presence through brand storytelling. Known for her warmth and strategy, Goldie’s novel work spans major business campaigns, Archie comics and cozy branding.

With over 20 years of experience, he has collaborated with such global brands as Adobe, Apple, Nike, Cirque du Soleil, Marc Jacobs, Universal Music and Wired. His work blends cultural heritage with contemporary visual language, creating unique images for advertising campaigns, magazine covers and editorial projects. Guillermo’s illustrations have been exhibited in Poland, London, Japan, Australia and across the Americas, earning recognition from the Society of Publication Designers, American Illustration and Lürzer’s Archive. In 2025, Adobe commissioned him to create the artwork for the Photoshop splash screen. He speaks internationally on creativity, cultural identity and hyperlocality and facilitates a participatory community-building workshop, Second Skin, which he has presented at events on three continents.

Together, they advise on cultural impact at the governmental level, working with such institutions as the Louvre Abu Dhabi, British Library and New York State Parks, guiding businesses through major moments of transformation like IMI Media and the transition of Etisalat to e&. Their writing has appeared in Creative Review, Ad Age, Entrepreneur, Inc. Arabia and Campaign Middle East. They have been featured on podcasts The Purpose Podcast, Unknown by Uncommon and My Life in Design.

books force readers to touch grass paper. She created This Book is a Camera (MoMA)—which transforms into a working camera—and This Book is a Planetarium (Chronicle)—which houses paper devices (including a planetarium) and has sold more than 100,000 copies. Alphabet in Motion, an interactive book about typography and technology was published to wide acclaim in 2025. The Washington Post book editor writes that “the work of literature that delighted me most this year is this pop-up book.” Other projects include a viral paper record player and—with The Yes Men—a utopian counterfeited New York Times, which won the Ars Electronica Prix. Doctors without Borders have used the award-winning Tinybop Human Body app she illustrated to communicate illness and treatment nonverbally to their patients in remote areas. Clients include NPR, the New Yorker, the Guggenheim, MoMA, Apple and the New York Times. She has been nominated for the Cooper-Hewitt Smithsonian National Design Award twice and teaches at NYU, SVA and Cooper Union.

He has since worked at the firm non-stop, and, over time, has designed book covers for Gabriel García Márquez, Michael Crichton, Donna Tartt, Cormac McCarthy, Henry Louis Gates Jr., James Ellroy, Orhan Pamuk, Oliver Sacks, Jill Lapore, Bret Easton Ellis, Edmund White, John Updike, David Remnick, Elie Wiesel, J. D. McClatchy and Haruki Murakami, among many others. He is the recipient of the Cooper-Hewitt/Smithsonian’s National Design Award for Communications and the Life-time Achievement Medal from the AIGA. Chip has published two novels, The Cheese Monkeys and The Learners. Both were bestsellers. He is also the author of the 2025 Marvel graphic novel The Avengers in the Veracity Trap! with art by Michael Cho.