Lauren Wong Lee & Gabby Lord

As Creative Director, Gabby creates story-led brand systems that are based on a strategic foundation. Prior to Super Keen, Gabby worked at leading design studios across Sydney, Berlin and NYC. She has worked on brands like Apple Music Awards, Ableton, Netflix, and RBMA. Gabby curates a directory called OMGLORD that shares thoughts on design, creativity, and handy resources. As Strategy Director, Lauren helps founders translate their vision into clear strategy and compelling creative work. She has worked with big global brands like Samsung, Google and Airbnb as well as dozens of founder-led startups like Propel, Oura and Tempo. Lauren taught at Parsons School of Design and mentors at New Inc, an arts and technology incubator from New Museum.