Guillermo Flores Pacheco

With over 20 years of experience, he has collaborated with such global brands as Adobe, Apple, Nike, Cirque du Soleil, Marc Jacobs, Universal Music and Wired. His work blends cultural heritage with contemporary visual language, creating unique images for advertising campaigns, magazine covers and editorial projects. Guillermo’s illustrations have been exhibited in Poland, London, Japan, Australia and across the Americas, earning recognition from the Society of Publication Designers, American Illustration and Lürzer’s Archive. In 2025, Adobe commissioned him to create the artwork for the Photoshop splash screen. He speaks internationally on creativity, cultural identity and hyperlocality and facilitates a participatory community-building workshop, Second Skin, which he has presented at events on three continents.