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Innovate Stream

From Idea to Campaign: Building visual stories with Firefly Boards

Lucas O’Keefe

Oct 21, 2:00 - 2:45 PM

St. Lawrence Centre — Jane Mallett Theatre

Schedule

Every creative has experienced it: a great idea that feels clear in your head but falls apart the moment you try to explain it to a client or teammate. The challenge isn't usually a lack of ideas, it's making your ideas visible.

In this session, content creator, educator and Adobe Ambassador Lucas O’Keefe takes you behind the scenes to build a campaign from a single spark of inspiration to a fully developed creative direction using Firefly Boards. Rather than focusing on prompts, features or technical workflows, you’ll learn how visual thinking, creative exploration and storytelling can help you and your team align around stronger ideas earlier in the creative process. Using a case study based on a creative brand, Lucas demonstrates how to move beyond blank-page syndrome, explore multiple creative directions, uncover unexpected connections and transform abstract concepts into compelling campaign narratives. This isn’t a talk about replacing creativity. It’s a talk about amplifying it.

You’ll leave with practical strategies for ideation, mood boarding, campaign development and creative storytelling, along with a fresh perspective on how AI can support the creative process while keeping human insight, taste and decision-making at the centre.

Key Takeaways

  • Transform vague ideas into clear visual directions
  • Use visual exploration to strengthen creative thinking and storytelling
  • Generate and evaluate multiple campaign directions before committing to execution
  • Build alignment with clients, teams and others through visual communication
  • Use AI as a creative exploration tool rather than a creative replacement

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