• News

Designing for a Mobile-First World: Tips from a top digital marketing agency

Presented by Elite Digital

 

The digital landscape has transformed quickly. With mobile usage skyrocketing and more people browsing on their phones than desktops, the message is clear: if your website isn’t mobile-first, it’s already falling behind. As a top digital marketing agency trusted by brands across Canada, Elite Digital knows what it takes to design intuitive, responsive experiences that shine on every
screen.

Let’s explore why mobile-first design is a must, the hurdles that come with it and the best practices that deliver seamless user experiences.

Why mobile-first design matters now more than ever

Imagine buying a last-minute gift from an online store while on the go. The site takes forever to load, product images won’t display properly and the checkout button is nearly impossible to tap. Frustrated, you close the tab and shop somewhere else. Now imagine potential customers having the same experience with your site.

With over 60% of global web traffic comes from mobile devices, mobile-first design is essential. Google prioritizes mobile versions in its indexing, and users are likely to leave poorly optimized mobile experiences. Thus, mobile-first is not just a trend but the standard; agencies that overlook this will deliver outdated results.

The shift towards mobile-first: A web evolution

This concept flips the traditional model. Instead of designing a desktop website and scaling it down, designers need to start small—with the smartphone experience—and scale up.

This approach prioritizes content, simplifies interactions and focuses on performance. Small screens demand clarity and brevity, while touch-based interactions require functional and visually appealing designs.

Transitioning to a mobile-first mindset isn’t without its challenges. From user expectations to tech constraints, here’s what every digital agency must navigate:

Limited screen real estate

With much less room to work with, mobile design means making critical choices. Designers must identify what content matters most, how it can be displayed clearly without clutter and when to reveal supporting information. The goal is to maintain a clean and functional interface that focuses user attention on what truly matters.

Navigation complexity

Navigation is a challenge when screen space is limited. Menus that feel intuitive on desktop can become clunky and confusing on mobile. That’s why many mobile-first designs embrace solutions like hamburger menus or collapsible sections. Navigation must be concise, guiding users quickly to their destination and calls-to-action must remain easily tappable throughout the journey.

Touchscreen usability

Designing for touch rather than click changes the game. Buttons need to be larger, better spaced and easily distinguishable. Gestures like swiping and tapping should feel natural and smooth. Clickable elements must not be crowded together to prevent accidental taps, especially in conversion-critical areas like checkout or lead forms.

Device & OS fragmentation

Mobile-first design doesn’t mean designing for one device—it means planning for dozens. Android and iOS devices come in varying screen sizes and aspect ratios, not to mention tablets and foldable phones. Testing across various devices, using responsive frameworks and building scalable, flexible design systems are essential to ensure a consistent experience everywhere.

Performance constraints

Mobile users are often on slower networks and expect instant results. High-resolution images can drastically slow load times, and animations or scripts that look great on desktop can stall on mobile. Every second counts—research shows that even a one-second delay can significantly increase bounce rates.

Best practices for creating mobile-first experiences

Now that we know the challenges, how do we overcome them? Here are the proven best practices we follow at Elite Digital to ensure success.

Start with content strategy

Begin with a clear content hierarchy explicitly designed for mobile. Prioritize the most important messages, use headings for structure and keep copy short and to the point. Simplicity is key—users should get the gist at a glance.

Design for the smallest screen first

Treat the smartphone screen as your design foundation. Focus on the core tasks your users need to complete. Ensure that every design choice enhances clarity and purpose. Once the mobile version is perfect, scale up for tablets and desktops.

Embrace responsive frameworks

Responsive frameworks like Bootstrap or Tailwind CSS help designers build flexible layouts that adapt beautifully across screen sizes. They make the development process smoother and ensure consistent, polished results.

Optimize for speed

Speed equals user experience. Images should be compressed, and off-screen content should use lazy loading to minimize load times. Scripts must be efficient and unnecessary code should be trimmed to avoid bloat. Every millisecond saved improves engagement.

Use mobile-friendly navigation

Navigation should be effortless. Stick to a manageable number of menu items (usually five to seven) and make sure calls-to-action remain visible and accessible. Sticky navigation bars that stay in place as users scroll can significantly improve usability.

Design tap targets correctly

Buttons and interactive elements must follow accessibility standards—ideally 48×48 pixels or larger. Space them out well to avoid misclicks and offer alternative indicators (like underlining or visual cues) for hover-based interactions that don’t work on touchscreens.

Test, test, test

Testing is the final—and often most critical—step. Use tools like BrowserStack or Lighthouse audits to catch issues early. At Elite Digital, we test on multiple real devices to make sure every layout, button and form works exactly as intended.

The role of mobile in broader digital marketing

Mobile-first design doesn’t stand alone—it’s foundational to an entire digital marketing strategy.

SEO & search visibility

Google prioritizes mobile performance in its ranking algorithm. This means mobile site speed, usability and structure directly affect how visible a website is in search results. Schema markup enhances the chances of earning rich results like featured snippets, especially on mobile search.

Social media integration

Most social media traffic comes from mobile devices. That means landing pages must align with mobile ad creatives, load instantly and offer a frictionless experience. Users who land on a cluttered or confusing page are gone in a tap.

Conversion rate optimization (CRO)

Mobile design can make or break conversion rates. Simplified forms lead to more completed submissions. Clear, easily tappable calls to action encourage clicks. Streamlined checkout flows reduce cart abandonment and boost sales, especially on mobile.

Elite Digital: the RGD’s partner for designthinkers.com

A recent example of mobile-first thinking in action is the redevelopment of the DesignThinkers websitecreated in collaboration with Elite Digital, a full-service digital agency based in Toronto. From strategy and user experience to responsive design and performance optimization, the project placed mobile usability at the core of every decision.

This partnership focused on delivering an intuitive, accessible and fast experience—whether users visit from their smartphones, tablets or desktops. The result is a modern, mobile-optimized platform that reflects the evolving ways audiences engage with content online.

Designing for mobile isn’t just another step—it’s the foundation of modern web design. With more users scrolling, swiping and tapping than ever, delivering a stellar mobile experience isn’t just a competitive edge—it’s necessary.

If you’re ready to optimize your online presence and rise above the digital noise, partner with a web design agency already ahead of the curve.

Let’s create something exceptional—starting with mobile.


About Elite Digital Agency

Elite Digital is an award-winning digital marketing agency based in Toronto. Founded in 2003, the company helps clients leverage the online and offline marketing landscape to achieve their goals — fusing sophisticated marketing strategies, cutting-edge tactics and breakthrough creative solutions to mobilize their target market. Reach out today to determine how we can level up your digital marketing results.

About Robert Burko

Robert Burko is the CEO and Founder of Elite Digital, a leading digital marketing agency in North America. With 20 years of experience, he leads over 95 people across multiple countries and is recognized as one of Canada’s chief digital marketing specialists. As a key thought leader in the marketing industry and award-winning entrepreneur, Burko has appeared on national television, radio, podcasts and countless print publications and blogs across North America. He is also a professor of Digital Marketing and Social Media in Toronto.

  • News
  • Vancouver

Roundtable topics at DesignThinkers in Vancouver

Roundtables are your chance to connect with other creatives in a small group setting. Led by senior design professionals, roundtables are being hosted on both conferences days from 8:15 a.m. to 9:15 a.m. and 12:00 p.m. to 1:00 p.m.

Bring your questions, offer advice and participate in conversations that will leave you feeling engaged and energized.

Sign up for roundtables when you register for the conference. Roundtables are $10 each unless otherwise noted as free or $5 (students only).

May 13

8:15 a.m. – 9:15 a.m.

  • Design education: Nurturing an abundance of wonder
    The role of the designer has evolved to encompass a wide range of skills, from print and UI/UX design to social media and content creation. This raises the question of how the next generation can develop all these skills before entering the workforce. To address this, educational institutions are partnering with industry professionals to teach the most relevant skills. As design education adapts, there’s an increasing emphasis on adaptability, tech knowledge and business acumen to meet the growing demands of the design industry.
    Moderator: Vida Jurcic RGD
  • Improving your leadership skills
    We will discuss how to inspire creativity, foster collaboration and effectively communicate to maximize your team’s potential. You’ll gain insights into strategies and tools for enhancing your leadership skills, as well as learn how to serve as the foundation and support of your team, fostering unity and facilitating growth.
    Moderator: Jon Sanson RGD
  • Colouring inside the lines: Fostering creativity within the confines of a brand
    The same branding, same colours, same style day in and out. It can get pretty boring. How do we as creatives foster that creative itch and stay motivated while adhering to our often strict brand guidelines? Join us to discuss techniques for pushing the brand envelope, trying out new, potentially radical ideas, all while still staying brand faithful.
    Moderator: Natasha Rutledge RGD
  • Imposter syndrome who? Gaining confidence in your skills and abilities
    Let’s talk about some of the situations we’ve faced and share strategies you can pull from your back pocket when those negative feelings bubble up in the future.
    Moderator: Diana Varma RGD
  • The need for speed: Addressing time constraints within the design process
    In competitive markets, the need for speed in all areas of business is increasing. In response to the ever-increasing need for speed, how can designers develop creative solutions and contribute to business success, while staying true to effective design processes and maintaining a healthy work-life balance? What role can AI play in a designer’s efficiency? What processes and strategies contribute to cross-disciplinary collaboration and integration? Join us as we discuss the need for efficiency without sacrificing the quality of your designs or your mental health.
    Moderator: Sarah Prouse RGD
  • Challenges of working in a non-creative environment
    In this discussion, we may explore how to balance maintaining your creative integrity as a graphic designer while meeting the rigid demands of a corporate work environment. We’ll also talk about strategies for effectively communicating the value of design thinking and creative solutions to colleagues or leadership who may not have a design background. Additionally, we’ll share ways to inject fresh ideas into your work while staying within the constraints of strict brand guidelines and established design conventions.
    Moderator: Diana Castaneda RGD
  • AMA: Getting involved with the RGD [Free]
    Join the RGD’s Executive Director to learn more about the RGD, the largest professional association for graphic designers in Canada! She’ll answer questions about the benefits, tools, educational and networking opportunities. We’ll also discuss what’s missing and what you wish the RGD was offering. This is a low-pressure, casual way to find out how to get involved and connect with others in your community.
    Moderator: Hilary Ashworth

May 13

12:00 p.m. – 1:00 p.m.

  • The future of product and branding
    This discussion will analyze the key technological, ethical and digital trends shaping branding today, including AI-driven branding, sustainability and the rise of digital-first brand experiences. We’ll explore how brands are adapting to new platforms like the metaverse, NFTs and social commerce, while also considering the impact of evolving consumer behaviours on brand strategy and product innovation.
    Moderator: Anahit Lou
  • The business of design: Aligning design practices with business mindsets
    It can often be challenging for designers to balance our creative visions with successful business outcomes. Whether it be for our clients, who would like to understand the ROI behind every project, or for ourselves, focusing on setting up our own businesses to be financially viable, there is a constant struggle between left and right brain. Let’s chat about how we can combine the best of both worlds.
    Moderator: Dave Dick RGD
  • Beautiful, creative + accessible: Strategies for accessible design
    Join this discussion focused on key questions about accessibility, such as when and how to consider it when launching a project, advice or insights that have changed your perspective on accessibility, and your favourite tools for streamlining accessibility in your projects or organization.
    Moderator: Mairin Deery RGD
  • The value of Certification [Free]
    Certification has both internal and external value, in any profession. For designers, it’s about the accomplishment and the internal feeling of pride. But it’s also about the external credibility it provides for clients and employers. Join the RGD’s Executive Director as she outlines the RGD’s Certification process and answers your questions about the process, the value of the experience and the benefits of RGD Membership throughout your career. We promise it’s not as scary as you think.
    Moderator: Hilary Ashworth
  • Designing Differently: Embracing neurodiversity in creative work
    Being neurodivergent in the design world comes with both its unique challenges and extraordinary strengths. In this roundtable, we’ll explore how our brains work differently—and how that difference can be a superpower in creative problem-solving. Let’s discuss self-advocacy, our value as designers, strengths, accommodations, and what a truly inclusive design culture could look like. Whether you identify as neurodivergent or want to support ND coworkers, this is a space for honest conversation and collective insight.
    Moderator: Daniel Asel RGD

May 14

8:15 a.m. – 9:15 a.m.

  • Work smarter, not harder: Strategies for creating great work, efficiently
    Designers do what they do best: design. By reducing administrative and mundane tasks, designers can focus on the project at hand. But how best to do this? Join this session to discuss techniques and processes to help.
    Moderator: Jon Sanson RGD
  • Colouring inside the lines: Fostering creativity within the confines of a brand
    The same branding, same colours, same style day in and out. It can get pretty boring. How do we as creatives foster that creative itch and stay motivated while adhering to our often strict brand guidelines? Join us to discuss techniques for pushing the brand envelope, trying out new, potentially radical ideas, all while still staying brand faithful.
    Moderator: Natasha Rutledge RGD
  • Comic Sans, you suck: Sharing your best stories of inappropriate font usage
    Get ready for a deep dive into the world of “bad” fonts! Join us as we explore what makes a font choice cringeworthy, debate whether Comic Sans deserves its infamous reputation and uncover why people love the fonts we love to hate. Expect spirited discussions and a few design horror stories! (p.s. We ARE hating on the same fonts, right?)
    Moderator: Diana Varma RGD
  • The need for speed: Addressing time constraints within the design process
    In competitive markets, the need for speed in all areas of business has been increasing all the time. In response to the ever-increasing need for speed, how can designers develop creative solutions and contribute to business success, while staying true to effective design processes and maintaining a healthy work-life balance? What role can AI play in a designer’s efficiency? What processes and strategies contribute to cross-disciplinary collaboration and integration? Join us as we discuss the need for efficiency without sacrificing the quality of your designs or your mental health.
    Moderator: Sarah Prouse RGD
  • The value of Certification [Free]
    Certification has both internal and external value, in any profession. For designers, it’s about the accomplishment and the internal feeling of pride. But it’s also about the external credibility it provides for clients and employers. Join the RGD’s Executive Director as she outlines the RGD’s Certification process and answers your questions about the process, the value of the experience and the benefits of RGD Membership throughout your career. We promise it’s not as scary as you think.
    Moderator: Hilary Ashworth
  • Beyond the logo: Aligning emotional brand identity with visual design
    Branding often conjures images of logos and colour palettes, yet its essence delves much deeper. For designers, the challenge lies in transcending visual elements to encapsulate a brand’s core promise and emotional resonance. In this engaging roundtable, we’ll explore the multifaceted nature of branding, discussing strategies to harmonize a company’s emotional brand identity with its visual representation. Join us for a conversation that aims to shift perspectives and bridge the gap between a brand’s internal ethos and its external design.
    Moderator: Jason Dauphinee RGD
  • Me, myself and I: Succeeding as a solo practitioner
    There is no blueprint to working for yourself. Let’s discuss the successes we’ve accomplished and failures we’ve endured, so we can all learn from each other and grow our businesses.
    Moderator: Eva Cremers
  • From concept to completion: Managing design projects in-house
    Dive into the different aspects of project intake systems and project management processes within in-house design environments. Share strategies, best practices and key challenges for navigating design projects efficiently and effectively. Benefit from group insights to optimize your workflow and elevate project outcomes.
    Moderator: Diana Castaneda RGD
  • Improving your leadership skills
    We will discuss how to inspire creativity, foster collaboration and effectively communicate to maximize your team’s potential. You’ll gain insights into strategies and tools for enhancing your leadership skills, as well as learn how to serve as the foundation and support of your team, fostering unity and facilitating growth.
    Moderator: Janet Kestin

May 14

12:00 p.m. – 1:00 p.m.

  • Students only: Embrace your design identity + build your creative confidence [$5]
    Confidence is key to becoming a successful designer, but how do you garner confidence in a world of criticism and imposter syndrome? Join us to discuss simple tips and tricks to build creative confidence that will help you navigate your early career as a student and designer.
    Moderator: Dave Dick RGD
  • Future-proofing your design career: Skills for the next decade
    As technology advances and consumer preferences shift, adaptability emerges as a critical trait for designers. We delve into the importance of mastering not only the latest design software and tools, but also fostering a deep understanding of UX and UI design principles. Our conversation will touch on the rising significance of ethical and sustainable design practices, emphasizing the role designers play in addressing global challenges. Join us to gain insights into how to navigate the dynamic design industry and ensure your career remains future-proof.
    Moderator: Mairin Deery RGD
  • We are all brand ambassadors: Getting your organization on board
    How many times have you heard “I’m tired of those colours, that style or that branding element”? If you’ve been working with the same stakeholders for a while, then probably more than once. Or how about people who don’t like your organization’s rebrand? Join us for a discussion on turning naysayers into brand ambassadors.
    Moderator: Melanie Carter RGD
  • AMA: Getting involved with the RGD [Free]
    Join the RGD’s Executive Director to learn more about the RGD, the largest professional association for graphic designers in Canada! She’ll answer questions about the benefits, tools, educational and networking opportunities. We’ll also discuss what’s missing and what you wish the RGD was offering. This is a low-pressure, casual way to find out how to get involved and connect with others in your community.
    Moderator: Hilary Ashworth
  • Tell a stronger story: Strategies for effective communication and presentations
    In this discussion, we will explore communication and presentation techniques designed to captivate your audience’s attention. You’ll discover how to refine your storytelling skills and effectively integrate data, anecdotes, and visuals to convey your message with greater impact. We’ll also share valuable insights and best practices to help you become a more persuasive and engaging communicator.
    Moderator: Valentina D’Efilippo
  • News
  • Vancouver

Ask to attend DesignThinkers with our templates

Now’s the time to ask your employer for the time off (and ticket) to attend DesignThinkers in Vancouver.

Make the process easier by using our request to attend letter templates.

  • News
  • Scholarships
  • Vancouver

[Closed] How to attend for free

Student RGDs and Associate RGDs are invited to apply for one of 10 DesignThinkers Scholarships providing receive free attendance to DesignThinkers Vancouver taking place May 13 and 14 at the Vancouver Playhouse. Ten scholarship packages also include $500 cash!

How to apply

To apply, submit a 30-second to 1-minute video expressing your enthusiasm for DesignThinkers and why you wish to attend.

Criteria

Applicants will be judged on their creativity and passion.

Deadline

11:59 pm PT on Friday, March 14, 2025

 

These scholarships are generously provided by 123w, Becoming Design Office, CT Studio, OK DAVE, Pendo, PS&Co, Pound & Grain, Resonance, Rethink and Will.

Submit your video here.

  • News
  • Vancouver

Registration opens for Vancouver 2025

DesignThinkers is coming back to Vancouver on May 13 and 14, 2025. Join us for two days of presentations, workshops and networking opportunities. Register here.

Confirmed speakers include:
Eva Cremers, Dutch 3D illustrator and animator
Valentina D’Efilippo, information designer
Carlos Segura, book/type designer
Erin Sarofsky, film titles designer
Matt Luckhurst, marketing designer
Vincent Wanga, Executive Creative Consultant, Author of “The Art of Direction”
Catalina Estrada, illustrator and pattern designer

This year’s manifesto

Design is a force. One that shapes how we see the world. With every choice, we hold the power to break barriers, challenge convention and shift perspectives. But not if we don’t question our own.

We’re here to give the industry a perception interception. And unlock potential through perspective. Because if you’re stuck in the same ways of seeing — you might be missing out.

Through always moving, morphing, adapting and evolving, we’re not just embracing shift in our industry, we’re here to shape it. Welcome to DesignThinkers 2025. Shift is about to go down.

  • News
  • Toronto

Book signings schedule

Book signings will take place in the Mezzanine both days of the conference. Bring your copies from home if you have them, or purchase a book at our on-site bookstore.

November 7

12:15 p.m.

Annie Atkins and Radim Malinic

5:30 p.m.

Nick Asbury and Julian Bleecker

November 8

5:30 p.m.

Robin McLoughlin and Christopher Doyle

  • News
  • Toronto

Guy Anabella on how drag, creativity and teaching intersect

One of the biggest lessons I’ve learned from drag is that true creativity comes from feeling psychologically safe. That’s why creating inclusive environments—whether in the classroom, the workplace or any creative space—is so important.

- Guy Anabella

Guy Anabella is a fierce creativity professor and drag artist, drawing inspiration from her Guyanese heritage. Ahead of her workshop at DesignThinkers Toronto, we asked her a few questions about drag, its influence on her approach to teaching and what attendees can expect from the conference’s first-ever session hosted by a drag queen.


Can you tell us a bit about how you got into drag?

Ever since I was a kid, I’ve been drawn to powerful, feminine energy—Whitney, Mariah and especially the Spice Girls were my icons. But growing up, I was taught that boys weren’t ‘supposed’ to like those things, so I pushed that part of myself aside for years. As I became more comfortable with my identity, I realized that drag was an incredible way to reconnect with those influences and express both masculine and feminine parts of myself. What started as lip-syncing Britney in my room has now become a way to heal my inner child and embrace the full spectrum of who I am. And also be so incredibly creative!

You’re an award-winning creativity professor. How does your work as a professor influence your approach to drag, and vice versa?

At first, I didn’t think academia and drag could influence each other—after all, you don’t often see drag in a classroom setting. There’s also this level of professionalism that you feel like you have to maintain. But I quickly realized they absolutely do intersect. Drag is an incredibly creative art form, from makeup and costumes to performances. It’s about expressing yourself, often in ways that challenge societal norms, and that’s a valuable lesson in creativity and design. In the classroom, I’ve found that students appreciate this unique perspective because drag artists (kings and things included), in their own way, have been teaching society about inclusion and self-expression for decades.

Is there a lesson in creativity and self-expression that you’ve learned from your drag journey that you find yourself teaching your students?

One of the biggest lessons I’ve learned from drag is that true creativity comes from feeling psychologically safe. That’s why creating inclusive environments—whether in the classroom, the workplace or any creative space—is so important. When people feel accepted for who they are, they’re able to take risks, explore new ideas and ultimately be their most creative selves. For me, drag has reinforced that we need to build those spaces for everyone.

You’re leading a workshop at DesignThinkers where participants can design their own drag characters! Can you give a brief overview of what people can expect to do in the session?

Eeeee! What an honour! Shoutout to RGD for curating queer content! I’m really excited to lead this workshop at DesignThinkers. This is an opportunity for participants to explore their creativity through the lens of drag, no matter their gender or background. We’ll dive into the art of drag and use creativity exercises to help each person design a character that reflects their unique personality. This session is all about creative exploration and self-expression.

What do you hope participants take away from your workshop?

I hope participants walk away from this workshop with a deeper appreciation for drag as an art form and the creativity it embodies. Drag is about celebrating yourself, your gender expression and elevating all the positive things of who you are. It’s like stepping into a superhero version of yourself. I hope folks were able to see that they can access their drag persona at any time to embrace and amplify their unique strengths, creativity and confidence. I want them to feel inspired to apply these tools in other areas of their lives, whether that’s in design, problem-solving or self-expression. I also hope it sparks thoughts on how inclusivity can enhance their creative processes and overall work.


Secure your spot in Guy Anabella’s workshop, Design Your Own Drag Character! ($20), on November 8 at 11:30 a.m. Register when you purchase your conference ticket or according to the additional programming registration instructions in your pre-conference emails.

  • News
  • Toronto

9 emerging designers win scholarships to DesignThinkers Toronto

With the support of our sponsors, the RGD has awarded 9 cash scholarships to emerging designers to attend DesignThinkers Toronto this November 7-8.

Student RGDs and Associate RGDs were invited to submit a 30-second to 1-minute video expressing their enthusiasm for DesignThinkers Toronto and why they wished to attend the conference.

Each sponsor selected a winner and provided $500 for them to help cover their costs to attend.

Thank you to this year’s DesignThinkers Toronto Scholarship Sponsors: Cinnamon Toast, DavisFrontier, Fusion, Key Vision DesignPound & GrainRazor Creative Solutions, Significant Other and One23West.

Below, we share their winning work. Click on each project to watch the video submission.

 

Deanna Auger Associate RGD

Sponsor: Significant Other

 

Malak Elsharkawy Associate RGD

Sponsor: Cinnamon Toast

 

Pulomāja Gajraj Student RGD

Sponsor: One23West

 

Rayna Lai Student RGD

Sponsor: Pound & Grain

 

Emily Norris-Jones Student RGD

Sponsor: Frontier

 

Brianna Petrut Student RGD 

Sponsor: Davis

 

Nafisa Sadia Student RGD

Sponsor: Key Vision Design

 

Briet Savard Gudjonsdottir Student RGD

Sponsor: Razor Creative Solutions

 

Vienne Seto Student RGD

Sponsor: Fusion Design Group

 

  • News
  • Toronto

The (next) five projects by DesignThinkers speakers

Contributed by Dominic Ayre RGD

Christmas has come twice!!! Well, not really, but here is part two of my Top 5 Projects by DesignThinkers Speakers.

Being able to share this series highlights the variety and depth of the presenters this year. I am truly vibrating, knowing that some of the most interesting people working in design today will all be in one location. Get ready for full inspiration saturation.

 

Christopher Doyle & Co.: Tie: Visual Identities for Natasha Cantwell & Garigarra

Christopher Doyle has always made me smile. During the pandemic, I think we all found solace in Youtube. I saw Christopher speak about the visual identity for his friend photographer Natasha Cantwell. Graphic designers often look for the joy in words, and when something like this presents itself, you can’t help but jump on it. By splitting Natasha’s last name, Cant and Well, Christopher played with everything that Natasha can’t do well. Then, there’s the identity for Garigarra, which means truth in Wiradjuri. This development company works closely with Australia’s Aboriginal community, recognizing them as the custodians of the land. The austerity of the photography coupled with the 70s puzzle-like letterforms really grabbed me.

 

 

Mr. Bingo: This will be a fucker to frame + EVERYTHING ELSE

I put this Mr. Bingo piece after Christopher Doyle’s work above because I think it also reflects that same beautiful balance of words and humour. This one is really simple. The title says it all. The hardest part about this project was trying to narrow down what I would pick for Mr Bingo. He reminds me, with everything that he releases, of the work of Pentagram’s founding partnerAlan Fletcher. Again just a joy to see such fun in all of his work.

 

 

Johanna Roca: Tie: My Big Moments

As the Creative Venture Partner at Accept & Proceed, Johanna’s work is recognized as one of the most interesting designs being done today. For her, I picked her project, My Big Moments. These books look amazing. Johanna’s work as a creative director is so fun, beautiful and sophisticated. These customized books appeal to both the adults who are snapping them up and the children whose eyes widen when they see their names on the pages of these beautiful publications.

 

 

Mindy Seu: Cyberfeminism Index

One talk I will not miss is Mindy’s On Gathering in Five Chapters. She is known for her Cyberfeminism Index,a website first and book second. I came to it in the opposite order. The intensity of the cover of her book was what grabbed me first. (Always how I judge a book!). The book includes 703 entries from the site’s larger archive of over three decades of work by marginalized communities. Once opened, I was immediately drawn into some of the most intense, surprising and challenging work that then propelled me down the rabbit hole of the online version with project topics from sexuality and technology to trauma, identity, grief and relationships.

 

 

Mirek Nisenbaum: Studio Museum in Harlem Website

I mean, come on, it’s Base Design. I admit I’m a fanboy. The work that this international studio creates is, in my mind, some of the smartest creative thinking out there. I often return to this project for the Studio Museum in Harlem, led by Mirek. The museum wanted to create a digital experience that would be a place where black art came alive, ensuring this important work was seen by a broader community. This project’s audience needs, user experience and design all work seamlessly.

  • News
  • Toronto

Top five projects by DesignThinkers speakers

Contributed by Dominic Ayre RGD

I do feel like a kid before Christmas as I wait for DesignThinkers. When I was growing up, one of the true joys was flipping through catalogue pages (I miss printed catalogues!) and looking through the toy section at the newest Lego or Action Force figures. I would read the beautifully crafted descriptions and dream that my aunt and uncle were secretly rolling in cash to be able to buy the whole section for my cousins and me.

Seeing the list of the DT speakers triggers the same endorphin rush as my past catalogue journeys. Over the course of 25 years, some of the biggest names in design and design culture have graced the stages in Vancouver and Toronto. The conference has shifted, as the industry has, from large portfolio presentations to talks rooted in important, current topics that are affecting us as designers, and also us as citizens.

Like with Christmas when I never got everything in the catalogue, I can’t see every speaker at DesignThinkers. Here, I have picked my favourite projects from the five speakers I am jumping around my room in anticipation of seeing in November.

Studio Moross Project

Studio Moross: Defected Records, Live Visuals Kit 2024

I am a house music fan. I have been for a long time And, if you enjoy house music, you probably know the record label, Defected. I am also a Studio Moross fan. Aries Moross and their team were asked to create a series of bold typographic background videos for Defected’s live events. I love the fact that Studio Moross created a day-and-night version of the visual toolkit and took advantage of the sheer scale of the massive video canvases—pure bliss with sound and design.

Shantell Martin Project

Shantell Martin: Dance Everyday + ALL OF HER WORK

Anyone who has come in contact with Shantell Martin and her work will have been inspired to draw. I was introduced to her beautiful line drawings when she collaborated with Kendrick Lamar in Miami, and I have followed her since. Though clean and simple on the surface, Shantell’s large installations often tackle broad issues. Here, I chose her mural from Buffalo, New York (2017) simply because I have seen it in real life, but her entire portfolio is inspiring. Look for the stitching collaboration with her grandmother, Dot Martin.

Elizabeth Goodspeed Project

Elizabeth Goodspeed: Anyway Magazine

I first read Elizabeth Goodspeed’s byline as part of the team behind Eye on Design. EoD, published by the AIGA, still stands as one of the most important design platforms during its both print and digital run. I love that when I see Elizabeth’s work, I feel as though I am being allowed into a personal design celebration. Anyway is a magazine created for tweens and teens. Its articles treat kids with dignity and respect and cover topics that they confront the everyday, from family, friends, gender and identity. Elizabeth and the designers who assist here have designed a printed place of comfort and inclusion that happens to also be super bright and joyous with moments of whimsy. RUNNER UP: Also, check out Elizabeth’s involvement with Pentagram in the fictional Minx magazine created for the HBO Max/Starz series.

Talia Cotton Project

Talia Cotton: Counter-Archiving the Avant Garde

When you watch movies that use a lot of visual effects, you can tell the difference in quality. Designers can sometimes make technology stick out like a sore thumb, while other designers integrate it seamlessly. Talia Cotton certainly is the latter. In Talia’s practice, she uses technology like a paintbrush. The great thing about her projects is that, even though they are rooted in complex digital frameworks, they feel intuitive, vibrant and alive. I was particularly moved by her project, COUNTER-ARCHIVING THE AVANT-GARDE. This site challenges the idea of a static, closed archive, hence Counter-Archive, by encouraging written discourse to grow and thrive in the platform around the subject of the Global South’s influence on American avant-garde music.

Department of Letters project

Department of Letters: Mullion Heavy Typeface

Department of Letters is a Toronto-based type foundry that was launched this year by Carl Shura. All cards on the table: I am a faculty member with Carl at the School of Design at Toronto’s George Brown College. He is one of the nicest people you’ll meet. In 2022, Carl won a CA Award of Excellence for his typeface Circulation, and I was super-excited to see the launch of Mullion (Heavy), a chunky grotesque that has some fun eccentricities. Carl is hosting a Type Design Crash Course at DesignThinkers, which will be a lot of fun.