Laurie Rosenwald

Her most recent book, How to Make Mistakes on Purpose, gives readers insight into the beautiful world of creating through intentional acts of randomness – a way of working that helps individuals get unstuck and discover new skill sets. Her workshop has been conducted for major businesses and brands like Google, Starbucks, Scholastic, Buzzfeed and Johnson & Johnson, to name a few. Her other written works include: All The Wrong People Have Self-Esteem, And to Name But Just a Few: Red Yellow Green and Blue and New York Notebook, as well as several essays for Communication Arts and other publications. Over her career, Laurie’s work has included animation, product design and both online and print media for companies like The Atlantic, Bloomingdale’s, the city of Paris, Coca-Cola, Fiorucci, Ikea, JWT, Knopf, Neiman Marcus, Nickelodeon, Ogilvy, Random House, Shiseido, Sony, Sundance Channel, Virgin, The Wall Street Journal, Warner Brothers and The Whitney Museum. Her typeface, Loupot, designed in collaboration with Cyrus Highsmith, is published by Occupant Fonts. Her illustrations have appeared in The New Yorker, The New York Times, New York Magazine, The Atlantic, The Wall Street Journal and Vanity Fair. Laurie has taught both Graphic Design and Illustration at The School of Visual Arts and Parsons School of Design, as well as Pratt Institute and New York University. She has been recognized with Awards from the Type Directors Club, Art Directors Club, American Illustration, Print, Communication Arts and AIGA.