Theresa Fitzgerald

Vice President Brand Creative, Sesame Workshop

  • Branding
  • In-house

Theresa is creative leader, educator and designer who has worked with some of the most beloved and trusted kids’ brands including Sesame Street, Nickelodeon, Peanuts, Mattel, National Geographic and Scholastic.

She has harnessed the power of design to entertain, educate and engage young minds around the world. Highly regarded for leading with heart, and a spirit of collaboration, Theresa has inspired teams to deliver 360 brand systems for launches, social impact campaigns, consumer products, publishing, retail packaging, digital games and themed entertainment. In education, she has been an adjunct professor at NYU Steinhardt School, sat on Smithsonian's Cooper Hewitt Educational Council supporting ‘Design in the Classroom’ and is a regular guest speaker for the School of Visual Arts, Parsons School of Design and Rochester Institute of Technology.

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