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FAQs

Have a question about attending this year’s DesignThinkers conference?

Here are some answers to commonly asked questions. If we haven’t covered it here, before September 30, call 1.888.995.6133 or email [email protected].

During the event, if you’re attending, visit registration just inside the main doors at Meridian Hall. Or DM us on Instagram or Pheedloop (our virtual event platform).

 


 

When is the Toronto conference?
DesignThinkers takes place on Wednesday, October 1 and Thursday, October 2. Registration opens at 8:00 a.m. and is open all day both days. Presentations begin at 9:30 a.m.

Where is the Toronto conference?
– Meridian Hall, 1 Front St. East (registration, hospitality, main stage & additional programming)
– St. Lawrence Centre, 27 Front St. East (Bluma Appel Theatre)

If I’m registered, what do I do when I arrive at Meridian Hall?
There is no printed ticket or e-ticket. All that is required is your name. Registration lines are divided alphabetically by last name. When you arrive, look for the line that includes your last name (indicated on screens above the desk) to receive your badge and program.

I can’t attend the whole day, can I let someone go in my place when I’m not there?
No. Registration is non-transferrable. But you can watch the live stream on our virtual event platform (log in using your credentials). A few days after the conference, recordings will be uploaded here to watch for three months.

Is there an event app for attendees?
Yes! Download the Pheedloop Go! app and log in. Use the credentials sent to the email that was for your registration. The app allows you to view the schedule and additional programming you signed up for (under “Tickets”).

What is the additional programming? I haven’t registered for it? Can I still do that?
– Roundtable discussions ($10) (8:15 a.m. and 12:15 p.m.)
– Group mentoring ($5) (8:15 a.m. and 12:15 p.m.) (Student and Associate RGDs)
– Workshops ($10–$20)
To register, log in to the attendee portal (using your credentials as mentioned above) > Registrations > Click on your ticket > Purchase additional tickets. Portal registration for roundtables closes Tuesday, September 30 at 5 p.m. ET. To register at the conference, go to the session location or visit registration. Workshop registration will remain open on the portal throughout the event.
*IMPORTANT NOTE: This is a new link to the attendee portal. Due to changes with Pheedloop, previous links are now broken. Use the link in this email moving forward.

I’m attending virtually, how do I access the virtual event platform?
All attendees can access livestream here. You will be sent an email with login credentials.

I’m experiencing tech issues with the live stream. What should I do?
Here are some things to try while awaiting a response:
– use a modern browser (all browsers supported except Internet Explorer) using a desktop or laptop
– use an incognito window
– refresh the page (hard refresh: CTRL+shift+R) and/or restarting the device
– a browser extension may be blocking access, please disable if possible
– if none of the options above work, DM the RGD staff on Pheedloop

Are the conference sessions being recorded?
Yes, all attendees (both streaming and in-person) have access to the virtual event platform. A few days after the conference, recordings will be uploaded here to watch for three months. You must be registered for the conference to access the live stream and the recordings.

Is food included in the price of the ticket?
Continental breakfast is available to all attendees from 8:00 to 9:30 a.m. Lunch is NOT provided for attendees. If you’re attending a lunchtime roundtable, you’re welcome to bring your lunch.

Is there a party for attendees?
Yes. All attendees and speakers are invited to our delegate party at Bier Markt at 58 The Esplanade on October 1. Doors open at 5:30 p.m. You must have your conference badge to access for hors d’oeuvres and drinks (the first one is on us).

Can someone not going to the conference go to the party?
Yes. Buy tickets here.

Will there be a place at the conference for prayer or quiet reflection?
Yes. There is a small quiet room in the Lower Lobby available for attendees who need a space to pray or decompress. This is not intended to be a space for phone calls or conversation. If you use this room, please be respectful of those around you.

Is there Wi-Fi at the venue?
Yes. Follow the instructions in the front of your program for access.

Can I post about the event on social media?
Absolutely! During the conference, tag the RGD (@rgdcanada on Instagram) and use #rgdDT. We’d love to see how you’re enjoying the event.

What should I bring to the event?
A reusable water bottle, notebook/laptop, phone charger and tote bag are all useful items to bring. Don’t forget to pack your business cards if you have them.

Is there coat check? Can I bring my luggage?
Yes. There is free coat check available to store coats and luggage.

  • News
  • Toronto

Firm owners share why they invest in DesignThinkers for their team

Even hearing the same talk, each member of the team takes away something different, and it’s really exciting to develop those different perspectives.

- Jennifer Taback RGD

Jennifer Taback RGD and Meggan Van Harten RGD, Co-Founders of Design de Plume Inc., have been attending DesignThinkers since they were students. Now running their own firm, they not only continue to attend the conference, but they also bring numerous members of their Sudbury-based team.

We spoke with Jenn (L) and Meggan (R) about why they prioritize attending DesignThinkers with their staff.

As a firm owner, why do you invest in this opportunity for your team?

Jenn: I’ve found so much value at the conference, all the way from being a student to a firm owner. I want my team to experience the same information, excitement and inspiration I have on their own creative journeys. There is nowhere else I can find such broadly informative sessions for all levels of my staff.

What is the make-up of your team that attends?

Jenn: It varies by year. We encourage staff to attend in person when they can, but having a virtual conference option allows more of our staff to participate. Especially our remote staff who live in their home communities.

Meggan: We’ve offered the conference to not only design staff, but also project managers and developers. Team empathy is very important for laying down trust and if everyone is exposed to new ideas and ways of thinking, it can only further team trust.

How has it been valuable for your team to attend as a group?

Jenn: Having a shared experience where we can cover different ground and come together to chat about how those ideas might impact our own work is so valuable to us. Even hearing the same talk, each member of the team takes away something different, and it’s really exciting to develop those different perspectives.

What keeps you coming back year after year?

Jenn: The variety of speakers, the great topics, and the amazing amount of energy that’s contained for a brief moment during the conference. It is one of my favourite times of the year!

Meggan: Being able to connect with the design community at large and seeing the growth of the industry on a large scale.

What would you say to a firm owner who might be interested in bringing their team?

Jenn: Make it a fun team trip, spend the day learning and soaking in ideas and have a great dinner to chat about where everyone’s thoughts are at afterwards!

If you could sum up the experience of attending DesignThinkers with your team in one word, what would it be?

Jenn: Renewing.

 

Invest in your team’s learning at DesignThinkers Toronto. Groups of 3+ people can register at the group rate, and groups of 10+ receive even deeper discounts. Email Heidi at [email protected] to enquire.

  • News
  • Vancouver

Step into the world of type design with Eleni Beveratou

We don’t limit ourselves to just ten colours or images across all our projects, so why restrict our typographic choices?

- Eleni Beveratou

Eleni Beveratou is a type designer and Creative Director at Dalton Maag. Ahead of her typography workshops this year, we asked her a few questions about how she got into type design, what attendees can expect to learn during her sessions and what she’s most excited about in the world of typography at the moment.

 

We’re so excited to be hosting your typography workshops again this year! Can you tell us a bit about yourself, and your teaching style? 

My name is Eleni Beveratou, and I’m a Creative Director at Dalton Maag, a London-based typeface design studio. I’m originally from Greece, where I studied and later worked at a branding agency. Early in my career, I realized that understanding type was crucial to becoming a better graphic designer. I joined the Master’s programme at the University of Reading, expecting to spend just one year studying type before returning to graphic design. Instead, I fell in love with typography and have dedicated my career to it for the past fifteen years.

When I first started working with type, I found the terminology quite rigid and somewhat elitist. That experience has shaped my teaching approach: I prioritize approachability, focusing less on specialized vocabulary and more on practical insights, helping designers integrate type effectively into their everyday work.

 

You’re leading workshop days in Halifax, Montreal, Ottawa and Toronto. One workshop is focused on wordmarks, and the other on cultural nuances in typography. What made you choose to teach these topics? 

I always try to choose workshop topics that participants can immediately apply to their projects. While it’s unrealistic to teach typeface design from scratch in three hours, we can explore practical techniques for using type effectively in graphic design.

I chose these two topics because I feel they’re especially relevant to the design community in Canada. Creating wordmarks is a fundamental part of brand identity that graphic designers will regularly encounter. So I believe it’s essential knowledge to have.

The second workshop on cultural nuances in typography feels particularly relevant to Canadian designers, who often work in at least two languages. From my past visits, I noticed that many studios undertake international projects involving diverse writing systems. Addressing these cultural considerations feels both timely and essential.

 

Is there anything you wish more design professionals understood about typeface design, or typeface selection? 

I wish designers felt more confident using a broader range of typefaces. I often hear professionals say they stick to the same ten fonts, which always puzzles me. We don’t limit ourselves to just ten colours or images across all our projects, so why restrict our typographic choices? Often, this hesitation stems from licensing concerns, uncertainty about typographic hierarchy, or the complexity of evaluating new fonts. My goal is to help demystify these barriers through these workshops.

 

What are you most excited about in the world of type design right now? 

I’m thrilled to see the growing adoption of Variable Font technology, which is expanding creative possibilities and significantly improving digital typography. For a long time, digital type was viewed as simply functional, limiting its potential.

Given my Greek heritage, I’m also particularly excited that these innovations are extending beyond the Latin writing system. It’s encouraging to see meaningful conversations and developments happening globally, finally addressing typographic diversity in a more inclusive way.

  • News
  • Toronto

Why this Creative Strategy Lead loves attending DesignThinkers with her team

If you’re a creative lead who is interested in bringing your team, definitely do it! It creates space for your team to learn, meet other design teams and provides exposure to current trends in the industry.

- Kathleen Scott RGD

First attending DesignThinkers in 2002 as a student, Kathleen Scott RGD, Creative Strategy Team Lead at Bruce Power (L), now attends the conference alongside her team. We spoke with Kathleen about attending with her colleagues and why it’s a value experience for everyone.

What was the process like for getting approval for your team to go?

We’re fortunate that we work for a company that prioritizes continuous learning and professional development opportunities. Before our team registers, I have a conversation with our manager to confirm we are able to attend.

What is the make-up of your team that attends?

Six designers from our team attend.

How has it been valuable to attend as a group?

Nothing beats the shared experience of getting out of the office, watching inspiring design presentations and spending time in downtown Toronto together. Each designer on our team will have different takeaways and things they find worthwhile at the conference. It’s always interesting to hear each of their highlights. We return to work with new ideas and our creative batteries recharged.

 

A collage of images of Kathleen and her team at DesignThinkers over the years.
Kathleen and her colleagues at Bruce Power have been attending DesignThinkers as a team for years.

 

What keeps you coming back year after year?

The quality of speakers and their presentations keeps us coming back to DesignThinkers year after year. I often say how lucky we are to have this world-class design conference right here, in Canada. The conference also allows us to see old colleagues and classmates that we may have otherwise lost touch with. It’s a fun reunion and great networking opportunity each year.

What would you say to a creative lead who might be interested in bringing their team?

If you’re a creative lead who is interested in bringing your team, definitely do it! It creates space for your team to learn, meet other design teams and provides exposure to current trends in the industry. I would also recommend checking to see if your company or department has a portion of their budget set aside for professional development to use for the conference. If not, see if attending DT can be included in next year’s budget.

If you could sum up the experience of attending DesignThinkers with your team in one word, what would it be?    

Energizing.

 

Grow together and learn as a creative team at DesignThinkers Toronto. Groups of 3+ people can register at the group rate, and groups of 10+ receive even deeper discounts. Email Heidi at [email protected] to inquire.

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  • Toronto

Roundtable topics at DesignThinkers in Toronto

Roundtables are your chance to connect with other creatives in a small group setting. Led by senior design professionals, roundtables are hosted on both conferences days from 8:15 a.m. to 9:15 a.m. and 12:45 p.m. to 1:45 p.m.

We also have Group Mentoring Sessions for Students and Associate RGD Members to discuss career-related topics.

Bring your questions, offer advice and participate in conversations that will leave you feeling engaged and energized.

Sign up for roundtables and group mentoring sessions when you register for the conference. Roundtables are $10 each unless otherwise noted as free. Group Mentoring Sessions are $5 each.

October 1

8:15 a.m. – 9:15 a.m.

  • Ageism: Challenging assumptions
  • Brand identity beyond the logo
  • Cultural appropriation vs. appreciation: How can brands navigate cultural sensitivity and avoid missteps while celebrating diversity?
  • Designing your career path: Navigating growth in an in-house environment
  • Overcoming creative block
  • Setting boundaries and managing scope: Ensuring healthy working relationships and project success
  • Free software tools you’ve never heard of
  • Me, myself and I: Succeeding as a solo practitioner
  • Future-proofing your design career: Skills for the next decade
  • The value of research in branding
  • Group Mentoring (for Students & Associates) How to start freelancing
  • Group Mentoring (for Students & Associates) on Getting a job at an agency or design studio

12:45 p.m. – 1:45 p.m.

  • Internships: Are they all that?
  • How to grow as a designer when you’re a design team of one
  • The value of research in branding
  • Spaces & places: Designing for architecture, urban planning and placemaking
  • The art of the brief
  • Design leadership: How to foster trust, creativity and purpose
  • Mental health in design: Nurturing creativity and clarity of mind
  • Democratization of design: How to redefine your role when everyone’s a designer
  • Work smarter, not harder: Strategies for creating great work, efficiently
  • How to ask questions like a UX Researcher
  • What makes a strong RGD application? Demystifying the process of becoming an RGD (free)
  • Group Mentoring (for Students & Associates) on Getting a job at an in-house organization
  • Group Mentoring (for Students & Associates) on Generalist vs specialization, Pros and cons

October 2

8:15 a.m. – 9:15 a.m.

  • The gentle art of feedback: How to give it and get it
  • Designers as System Builders
  • Beyond numbers: Proving the value of design(ers)
  • The role of typography in branding: How font choices impact brand perception and readability
  • Rebranding in the modern era: Discussing the challenges and opportunities of rebranding in a dynamic market
  • Future-proofing your design career: Skills for the next decade
  • The Rise of the “Ugly”: Why ugly design Is winning in 2025
  • Why is the world losing colour?
  • AMA: Let’s talk RGD Certification (free)
  • Group Mentoring (for Students & Associates) on landing your first job (interviews skills/prep and portfolios tips)
  • Group Mentoring (for Students & Associates) on what design studios look for in a portfolio

12:45 p.m. – 1:45 p.m.

  • Pricing and contracts in branding: Establishing fair compensation and clear agreements
  • Me, myself and I: Succeeding as a solo practitioner
  • Imposter syndrome who? Gaining confidence in your skills and abilities
  • The evolution of a brand: How brands adapt and evolve over time while maintaining core values
  • How to ask questions like a UX Researcher
  • The role of intuition in design: Examining the balance between data-driven design and intuitive decision-making
  • Stand up and stand out: Gaining respect working in-house for government
  • Passion projects: Making work for fun, because it’s fun to do
  • Co-creating with machines: Which tools do you use
  • AMA: Let’s talk RGD Certification (free)
  • Designers as system builders
  • From freelance to founder: Business models for creative success
  • Group Mentoring (for Students & Associates) on leveraging networking to get a job
  • News
  • Toronto

Apply to be a vendor in the DesignThinkers marketplace

Applications are open for small businesses selling Canadian-made, design-forward goods to be a part of the DesignThinkers marketplace at the conference in Toronto on October 1 and 2, 2025.

The marketplace is an opportunity to connect with 2,000 attendees and the RGD’s wider audience on social media and other digital channels.

Vendor spaces are 8-feet wide x 6-feet deep. All vendors receive a 6-foot table, chair, access to free Wi-Fi and one transferrable exhibitor badge.

Apply by Monday, August 25.

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  • Toronto

Associate RGD scholarship program for DesignThinkers Toronto is open

Our 2025 DesignThinkers Toronto scholarships are generously provided by: Fusion, Pound & Grain, Cinnamon Toast, Him & Her Inc., Razor, Davis Agency, Pixels and Pencils and Paul Jen Communications Inc.

Scholarships recognize outstanding emerging designers and offer a unique platform to showcase your creativity to the broader design community. This is your opportunity to gain exposure, connect with leading creatives and be part of the DesignThinkers conference.

Up to eight scholarship recipients will receive free registration to DesignThinkers Toronto 2025 and $500 in cash to help cover travel, accommodation and other expenses. This year, recipients and their work will also be showcased on the main stage screen during conference breaks. Entrants can win up to 2 cash prizes.

Eligibility criteria

To apply, you must be an Associate RGD Member in good standing at the time of the application deadline. Associate RGD Members have eight or fewer years of professional experience and graduation from a recognized post-secondary program (scan of transcript or diploma required). Review all the benefits of RGD Membership here.

If you received a DesignThinkers Vancouver 2025 scholarship, you are not eligible to enter for Toronto.

How to apply

To be considered, submit:

  • One design project from your portfolio (can be personal, school or professional work)*
  • A rationale for the project describing the context, process and solution*
  • Responses to the following questions:
    • Why do you wish to attend DesignThinkers?
    • What do you hope to gain from the experience?

* If the project submitted is professional work, the information provided will be emailed to you and can be used for one of three case studies in an RGD Certification application. Find out about Certification.

Selection criteria

Applicants will be evaluated on the quality of the work and thoughtfulness of their responses.

Deadline to apply

11:59 PM PT on Friday, August 15, 2025. Submit your application here.

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  • Vancouver

We’re going to Creative Director boot camp with Dominic Prevost

A good CD is able to riff on a given idea and help make it better–whether it’s by asking really pointed questions, building up on the idea, shifting the focus, ensuring the needs of the brief are met, etc.

Dominic Prevost is Group Creative Director at Resonance. Ahead of his workshop on becoming a stronger creative director, we asked him a few questions about why a workshop like this is so valuable, what qualities make a great CD and more.

 

We’re excited to have you back at DesignThinkers in Vancouver to lead another workshop! This year’s is all about acquiring the skills needed to become a creative director. What made you want to do a deep dive on this topic?

True story: I spent the bulk of the DesignThinkers Toronto delegate party interviewing attendees and asking them point-blank: “What kind of topic would you want covered?” From students to seniors, and even recruiters, one topic rose to the surface: how to prep creatives on what being a CD really is.

Why? In design & ad school, they’ll teach you to be a good creative, and you’ll polish those skills as you climb the ranks, until you become a CD and 80% of what you’ve learned doesn’t apply anymore. I can’t think of any other job that does that. The purpose of my workshop is to get aspiring CDs ready for the big transition – even if it comes years down the line–and get a taste of the realities of being a creative leader. Spoiler alert: it’s about so much more than making good creative work.

 

As a design educator yourself, what do you think is missing from current design and ad programs that would help designers make the eventual transition to more senior leadership roles?

I’d put even more emphasis on active listening, and critiquing/elevating the work of fellow students. A good CD is able to riff on a given idea and help make it better–whether it’s by asking really pointed questions, building up on the idea, shifting the focus, ensuring the needs of the brief are met, etc. A student who is able to listen, analyse then give feedback that adds value to any project in the classroom will get a huge advantage in the workplace. The same goes for receiving feedback too.

 

Can you share about an experience that shaped your understanding of what it means to be a great creative director? Whether it was when you were a junior staff, or now as a CD.

Being a CD is about more than managing the creative output of an organization. My big ‘ah-ha’ moment came when I realized I couldn’t turn to my leaders to deal with issues: it was up to me to lead the team towards change. It takes a strong vision, a lot of stamina and patience to stay the course and earn/maintain the team’s trust. I wear many hats as a CD, from janitor, to gatekeeper, to teacher, to therapist, to cheerleader–whatever my team needs me to be to thrive.

 

What is a skill that sets a good creative director apart from a great one?

To me, it’s an even split between stamina and curiosity. Stamina because meaningful change takes time, hiring the perfect team and unlocking their potential takes time, building a strong relationship with a client takes time, changing the culture of an organization takes time and–most importantly–finding your groove as a leader takes time. Curiosity because our industry is constantly changing, and the best creative solutions aren’t always found by endlessly scrolling Instagram, LinkedIn, Pinterest or Reddit. We have to stay open and curious to the world, soak everything in: books, music, news, nature, a random podcast about economics… everything has the power to inspire… even that weird doodle you did while FaceTiming your mom might lead you to something amazing.

 

You’ve noted that this workshop is suitable for current and aspiring creative directors. What can attendees expect from this session? Give us your best pitch for why attendees should join you!

Without spoiling anything, what I can promise is a fast-paced, hands-on workshop that’ll put you in the driver’s seat from slide three. You’ll learn to embrace discomfort, own your decisions (I’ve designed a ‘choose your own adventure’ game with some choice dilemmas for you to tackle), craft a vision for your team, then I’ll top it up with 7 lessons I learned the hard way so you don’t have to. I’m super excited for this workshop, and incredibly grateful for all my beta testers (from students, coworkers, to working CDs) who helped make it as good as can be. See you all in May!

 

Sign up for Dominic’s workshop, Creative Direction Clinic, happening May 13 at 3:15 p.m., when you register for the conference, or through the attendee portal.

  • News

Design Educators Conference is October 3 in Toronto

The Design Educators Conference is coming to Toronto on Friday, October 3, following DesignThinkers in Toronto. Educators from around the world are invited to attend to discuss the future of design education.

Organized in partnership with George Brown College, the 2025 conference theme is ShiftShaping in design education and practice.

Registration is open. Early Bird pricing ends September 12.

 

Keynote speakers for the conference:

Opening Keynote by Danah Abdulla:

Danah Abdulla is a designer, researcher and educator whose work explores new narratives and practices that challenge traditional disciplinary boundaries in design. She is a Reader in Anti/Post/Decolonial Histories, Theories, Praxes at the Decolonising the Arts Institute, University of the Arts London. Danah is the author of Designerly Ways of Knowing and Design Otherwise: Transforming Design Education in the Arab Region, and is a founding member of the Decolonising Design platform. She also founded Kalimat Magazine, a publication dedicated to Arab thought and culture. Danah will also be speaking at DesignThinkers Toronto.

Closing Keynote by Lesley-Ann Noel:

Lesley-Ann Noel is a designer, researcher and author of Design Social Change, known for her equity-centred approach to design. Now Dean of Design at OCAD University, her work focuses on inclusive, community-led practices in education, public health and social innovation.


If you have questions, email [email protected].

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  • Scholarships
  • Vancouver

10 emerging designers attend DesignThinkers Vancouver free

With the support of our sponsors, the RGD has awarded 10 cash scholarships and free registration to emerging designers to attend DesignThinkers Vancouver this May 13-14.

Student RGDs and Associate RGDs were invited to submit a 30-second to 1-minute video expressing their enthusiasm for DesignThinkers Vancouver and why they wished to attend the conference.

Each of our sponsors selected a winner and provided $500 to help cover costs to attend.

Thank you to this year’s DesignThinkers Vancouver Scholarship Sponsors: Becoming Design Office, CT Studio, OK DAVE, One23West, Pendo, PS&Co., Pound & Grain, Resonance, Rethink and Will.

Below, we share their winning work.

Emily Norris-Jones Student RGD

Sponsor: CT Studio


Jerry Kambashi Student RGD

Sponsor: OK Dave


Kara Barnett Student RGD

Sponsor: Becoming Design Office


Kristi Zuo Associate RGD

Sponsor: Pendo


Linden Wheeler Student RGD

Sponsor: One23West


Mia Antinori Student RGD

Sponsor: Will


Priya Shukle Student RGD

Sponsor: PS&Co


Rachel Xu Associate RGD

Sponsor: Resonance


Richard Lau Student RGD

Sponsor: Rethink


Sid Watson Associate RGD

Sponsor: Pound & Grain


The Scholarship program for DesignThinkers 2025 in Toronto will be announced in August.

If you would like to find out more about becoming a sponsor, email [email protected].