All about the roundtables at DesignThinkers Toronto: Day 1

Roundtables are your chance to connect with other creatives in a small group setting. Led by senior design professionals, roundtables are being hosted on both conferences days from 8:15 a.m. to 9:15 a.m. and 12:15 p.m. to 1:00 p.m.

Bring your questions, offer advice and participate in conversations that will leave you feeling engaged and energized.

Here are the topics on this year’s schedule for Day 1:

November 7th, 8:15 a.m. – 9:15 a.m.

  • Overcoming creative burnout
    For designers and other creatives, the line between work and play is often difficult to define. As a result, the threat of burnout is particularly complicated. What happens when the thing that brings you so much joy becomes a source of so much stress and anxiety? Join us for a discussion about tactics and strategies to avoid burnout and to recover when you actually hit that wall.
    *Note: this roundtable has two moderators
    Moderator: Radim Malinic, Creative Director, Designer and Best-selling author
    DesignThinkers speaker based in the UK, Radim runs Brand Nu Studio, an award-winning branding and creative studio, and Brand Nu Books, an independent publishing imprint.
    Moderator: Marin Hudson RGD, Owner/Creative Director of Kitestring
    A community-minded graphic designer based  in Hamilton, Marin finds joy working with people to bring impactful branding and compassionate campaigns to life. As an educator, Marin strives to show students the value of curiosity and connection, prioritizing the human experience through kindness, accessibility and collaboration.
  • Good design is for everybody: Sharing accessibility tools, resources and processes
    Join this conversation about the role of accessibility in design and how it can benefit us all. We will share our knowledge and experiences with each other, whether you’re a seasoned accessibility advocate or new to the concept. We’ll focus on the latest tools and technologies available for designers and developers to create accessible products, along with tips and tricks we can use in our everyday practices.
    Moderator: Carla Thibodeau RGD, Designer at the Financial and Consumer Services Commission of New Brunswick
    Carla has worked for a book publisher, a non-profit organization, the Department of National Defence and as a freelancer. She is working towards attaining Certified Professional in Accessibility Core Competencies certification through the International Association of Accessibility Professionals.
     
  • Futuristic fantasy to practical reality: Leveraging AI tools in the design process
    Have you experimented with AI to enhance your workflow? Have you used AI to gain insights about user behaviour? Have you used AI to boost your creativity? Join us for a discussion of designers’ experiences with AI and what impact we think it will have on the design industry.
    Moderator: Jo Roca, Creative Venture Partner at Accept & Proceed, Creative Director & Partner at My Big Moments
    Originally from Colombia, Jo has worked with organizations big and small on complex challenges ranging from strategy, ideation and concept development to product launch, experience design, branding and place making. Her experience includes being Executive Creative Director at the brand agency For The People and being a Creative Director at NASA’s Jet Propulsion Laboratory.
  • Mental health and creative sustainability
    When we’re mentally balanced, we’re more likely to approach problems creatively, be more patient with the design process and be more accepting of feedback. Join us as we talk openly about our mental health challenges, contemplate how being a designer may exacerbate them and consider how employers and colleagues can be more supportive.
    Moderator: Carolyn Harman RGD
    Carolyn is an innovative and creative thought-leader who has worn a multitude of stylish yet professional hats from an exciting 27 year career in graphic design, marketing and communications. She has designed and strategized with brands like Fiat Chrysler Automobiles (FCA), Destination Canada and the City of Ottawa, and currently leads the marketing team for a high-tech start-up in Ottawa.
  • The business of design: Aligning design practices with business mindsets
    It can often be challenging for designers to balance our creative visions with successful business outcomes. Whether it be for our clients, who would like to understand the ROI behind every project, or for ourselves, focusing on setting up our own businesses to be financially viable, there is a constant struggle between left and right brain. Let’s chat about how we can combine the best of both worlds.
    Moderator: Amanda DeVries RGD, Principal & Creative Director of Eye Candy Design
    Amanda’s firm is a boutique branding and packaging design firm that creates fresh, iconic work for food and beverage companies. She has nearly 20 years experience as a brand consultant, art director and graphic designer.
  • Future-proofing your design career: Skills for the next decade
    As technology advances and consumer preferences shift, adaptability emerges as a critical trait for designers. We delve into the importance of mastering not only the latest design software and tools, but also fostering a deep understanding of user experience (UX) and user interface (UI) design principles. Our conversation will touch on the rising significance of ethical and sustainable design practices, emphasizing the role designers play in addressing global challenges. Join us to gain insights into how to navigate the dynamic design industry and ensure your career remains future-proof.
    Moderator: Genevieve Ross, Creative Director at Stocksy
    At Stocksy, Genevieve leads creative strategy for the cooperative’s collection of high-quality stock photography and video. Working with a talented team of editors, researchers and artists, she ensures the aesthetic and creative integrity of the collection across various media types, genres and themes.
  • Unmute yourself: Strategies for speaking up and being heard
    In this discussion, we will explore communication and presentation techniques designed to captivate your audience’s attention. You’ll discover how to refine your storytelling skills and effectively integrate data, anecdotes and visuals to convey your message with greater impact. We’ll also share valuable insights and best practices to help you become a more persuasive and engaging communicator.
    Moderator: Taralyn Carver RGD, Creative Director & Co-Founder of BOLD LIP
    BOLD LIP is an agency built to empower creatives—especially women—with the mentorship, time and support needed to produce exceptional work. At BOLD LIP, Taralyn leads a dynamic team that partners with clients at key moments, whether launching fresh identities, revitalizing established ones or maintaining beloved presences.
  • Inclusive design research
    In today’s data-driven world, understanding all users is paramount to design effectiveness. Gathering valuable insights from target audiences refines products or services, enhance experiences and allows for more informed decisions. Join us as we explore essential considerations for building and managing meaningful design research, discuss the complexities of decolonizing research practices and the importance of inclusive participation in design research.
    Moderator: Josh Skinner, Product Designer & Educator
    With over 12 years of experience in the design industry, Josh has worked in a variety of sectors, from creative agencies to major financial institutions like the Bank of Montreal and organizations in the tech sector such as Lever and Loop. He is passionate about equity and accessibility, and continually educates himself on these topics to advocate for inclusive design. Also, he has taught at the post-secondary level for over 7 years.
  • Design for social good: Creating a better world
    Our world is fraught with challenges, and design plays a considerable part in tackling them. Ultimately, design is about communication. So, how do we design experiences that help users understand, learn and derive meaning from the world around them? These are communication, industrial design and educational problems, and how designers tackle these spheres has a massive impact on changing lives. Let’s discuss how we embrace these subjects to become better members of society and ensure that we wield our skills for the betterment of all.
    Moderator: Juliana Camargo RGD, Principal of Power House Design
    With 7 years of experience working with social impact organizations, Juliana uses her problem-solving mind to work with diverse communities and leverage their unique storytelling to develop brand strategies while creating core assets like brand guidelines, reports and information graphics.

  • Data-driven design: Leveraging analytics for design effectiveness
    While data-driven design helps to create user-centric solutions, designers must balance it with the importance of creativity and intuition in the design process. How do we use data with creating design that lacks originality and innovation? Join us as we discuss ways to use data while still trusting our instincts and expertise.
    Moderator: Hamilton Ofiyai, Mitchell Press
    Hamilton is Co-Founder & Director of Innovation and Technology for Mitchell’s Project28 Web Marketing Division. P28’s focus is to Maximize our partners ROI though intelligent Data to inform marketing and design decision making.

November 7th, 12:15 p.m. – 1:00 p.m.

  • Comic Sans, You Suck: Sharing your best stories of inappropriate font usage
    Get ready for a deep dive into the world of “bad “fonts! Join us as we explore what makes a font choice cringeworthy, debate whether Comic Sans deserves its infamous reputation, and uncover why people love the fonts we love to hate. Expect spirited discussions and a few design horror stories! (p.s. We ARE hating on the same fonts, right?)
    Moderator:
    Ronald Tau RGD, Graphic Designer, Creative Director & Founder of Meat Studio
    Ronald’s firm specializes in brand identity design and typography. His work has been recognized by TDC, ADC, ADCC, Tokyo TDC, Communication Arts, Creative Review, RGD Ultrabold, Applied Arts, Vice, 032C and It’s Nice That. He teaches typography and graphic design at York University and George Brown School of Design.
  • Passion projects: Making work for fun, because it’s fun to do
    What really piques your curiosity? Come join our conversation as we explore the significance of passion projects, discuss the habit of chasing curiosity and find ways to carve out time for creative fun, without getting stuck in a perpetual cycle of productivity.
    Moderator: Talia Cotton, Founder & Creative Director of Cotton
    DesignThinkers speaker, Talia is a designer, coder, creative entrepreneur and leading specialist in the intersection of branding and technology. Fast Company recently described her as “one of the leading graphic designers of the moment to embrace the possibilities of code.”
  • Future-proofing your design career: Skills for the next decade
    As technology advances and consumer preferences shift, adaptability emerges as a critical trait for designers. We delve into the importance of mastering not only the latest design software and tools, but also fostering a deep understanding of user experience (UX) and user interface (UI) design principles. Our conversation will touch on the rising significance of ethical and sustainable design practices, emphasizing the role designers play in addressing global challenges. Join us to gain insights into how to navigate the dynamic design industry and ensure your career remains future-proof.
    Moderator: Radim Malinic, Creative Director, Designer and Best-selling author
    DesignThinkers speaker based in the UK, Radim runs Brand Nu Studio, an award-winning branding and creative studio, and Brand Nu Books, an independent publishing imprint.
  • Building stronger design processes
    Process is the key to profit, but a good process often takes years to nurture and is often tailored to an individual, especially in the design world! We will discuss topics like defining chinks in the armour, identifying problem areas, the importance of trying new things and using technology to help build more robust systems and easily replicable processes.
    Moderator: Dave Dick RGD, Creative Director, Strategist & Founding Partner of Humanfolk
    Dave’s career spans agency, in-house, business owner and education. He has delivered solutions for such brands as Prime Video, General Mills, Food Network, Cineplex, University of Toronto, Corus Entertainment and CBC.
  • Tell a stronger story: Strategies for effective communication and presentations
    In this discussion, we will explore communication and presentation techniques designed to captivate your audience’s attention. You’ll discover how to refine your storytelling skills and effectively integrate data, anecdotes and visuals to convey your message with greater impact. We’ll also share valuable insights and best practices to help you become a more persuasive and engaging communicator.
    *Note: This roundtable has two moderators.
    Moderator: John Furneaux RGD, Managing Director, Toronto at PS&Co Brand Studio
    At PS&Co, John oversees strategic and creative development. Previously, he held executive positions at leading brand consultancies including Identica Branding, karacters design group, Ove Design and Publicis Brand|Design. John also teaches at George Brown College in their Design Management.
    Moderator: Fe Wyma RGD, Senior Consultant of Communications & Creative Services at NVision Insight Group and Founder of Kapwa Communications.
    For more than 20 years, Fe has provided visual communications, branding and corporate training services to both the public and private sectorst. Fe is also a graphic design educator who shares her love of layout and typography with emerging designers.
  • User-centred design: Where humans reign supreme
    The application of user-centred design is constantly changing. Do you spend much of your time thinking about how the user can be better served by the designs you create? How do we ensure that users are the main focus of our designs, and that those users find our designs easy to navigate? Join us to discuss how design can be employed to make things easier, rather than just help address the bottom line.
    Moderator: Elyse Maxwell RGD, Senior Graphic Designer & Project Manager at Patch Design
    From developing comprehensive branding systems to designing packaging and print materials, Elyse enjoys working directly with clients to find solutions to their challenges.
  • The power of strategic design and the evolution of the “thinking” designer
    Through a traditional lens, design is about crafting visual outputs and tangible artifacts. Yet there is a world of opportunity that opens up for businesses and organizations who view their customer experience through the lens of interconnected systems that can be optimized by thoughtfully applying design to everything we see, touch and experience. How do designers shift from light-touch Jack-of-all-trades practitioners to strategic thinkers who thoughtfully apply their design skills throughout the human experience?
    Moderator: Adriana Ivory RGD, Design Director at The Garden Collective
    Adriana is a multi-disciplinary designer, creative leader and part-time educator that strives to create the best and most purposeful work. Her passion for design stems from her desire to problem solve: to think about things differently, and derive creative solutions that both function well and look great. 
  • From concept to completion: Managing design projects in-house
    Dive into the different aspects of project intake systems and project management processes within in-house design environments. Share strategies, best practices and key challenges for navigating design projects efficiently and effectively. Benefit from group insights to optimize your workflow and elevate project outcomes.
    Moderator: Pina Nicoli, Group Account Director at Cella
    Pina is a proven People Leader with considerable experience in building and leading large teams, driving results, developing and optimizing workflow processes, business to business sales and service delivery.
  • Colouring inside the lines: Fostering creativity within the confines of a brand
    The same branding, same colours, same style day in and out. It can get boring. How do we foster that creative itch and stay motivated while adhering to our often strict brand guidelines? Join us to discuss techniques for pushing the brand envelope, trying out new, potentially radical ideas, all while still staying brand faithful.
    Moderator: Jessica deVaal RGD
    Jessica draws upon more than 25 years of design experience in the education, medical and financial sectors. She has a three-year diploma in Technical Illustration from Sheridan, was a proofreader for eight years at the University of Toronto, and currently is a designer with Deloitte Canada. Her passion is problem solving and she loves a good design challenge or even a good puzzle.
  • Me, myself and I: Succeeding as a solo practitioner
    There is no blueprint to working for yourself. Let’s discuss the successes we’ve accomplished and failures we’ve endured, so we can all learn from eachother and grow our businesses.
    Moderator: Faron Dawe RGD, Freelance Designer & Principal at FARON.DESIGN
    Based in Moncton, NB, Faron focuses on brand visual identity design, web user interface design and consulting in-house teams on larger design-based projects. He is also working on a passion project called Creative Union, a club for creatives to connect and empower one another to elevate the profession.
  • Students only: Embrace your design identity and build your creative confidence
    Confidence is key to becoming a successful designer, but how do you garner confidence in a world of criticism and imposter syndrome? Join us in this roundtable to discuss simple tips and tricks to build creative confidence that will help you navigate your early career as a student and designer.
    Moderator: Elana Rudick RGD, Founder & Creative Director of Design Is Yummy
    Design Is Yummy is an award-winning, Montreal-based design studio known for its bold, purposeful approach. With a firm belief that the “why” is more important than the “what”, Elana leads her team in collaborating with brands in the arts and culture, education, healthcare, government and not-for-profit sectors. 

DesignThinkers attendees will be able to pre-register for discussions. Keep an eye on your email for the sign-up form.

DesignThinkers attendees will be able to pre-register for discussions. Keep an eye on your email for the sign-up form.

Enhance your learning with hands-on workshops

Attending DesignThinkers Toronto in person? Don't miss out on the opportunity to learn and experiment with these hands-on workshops!

Playful Printing
Hosted by Diana Varma RGD
Date/time: November 7, 11:30 AM – 12:15 PM

What do you get when you cross an iconic kids toy with a 500 year-old communication technology? Playful printing! In this workshop, you’ll experience printing infused with play; conceptualizing, assembling and printing your very own letterpress art. As you create, you’ll also learn about the history of letterpress printing and the ways in which it’s making a resurgence today. Join us for this hands-on workshop that will make your inner child (and Gutenberg!) proud.


Type Design Crash Course: Crafting Unique Letterforms
Hosted by Carl Shura
Date/time: November 7, 1:45 PM – 2:30 PM

In this session, we tap into the basics of type design theory and immediately stretch those concepts to their limits by putting them into practice, developing a starting point (and framework to build upon) for your own unique typefaces. Explore fundamental concepts of type design and create your own letterforms in this hands-on workshop. Participants get a crash course in the foundational theory and practice of type design education, drawing from the work of Gerrit Noordzij’s contrast theory in “The Stroke,” Frank Blokland’s modular “letter model” for practical design and Sofie Beier’s scientific explorations into legibility and reading.

Discover your Creative Archetype. Unlock your Creative Potential.
Hosted by Dominic Prevost
Date/time: November 7, 2:45 PM – 3:30 PM

Creatives know how to come up with solid ideas, but the creative process is often messy and inconsistent. Sure, we can blame it on the timeline, the brief, the team or the lack of sleep… But have you ever taken the time to think about how you think? The creative process is not one size fits all, and there are many different ways to harness our creativity. Which is yours? Let’s find that out together. In this hands-on workshop, you’ll be answering a series of prompts — backed by some real-world anecdotes from Dominic’s experience working in design studios and ad agencies, big and small, to figure out your “Creative Archetype,” and how to tap into your traits to make the best of your inspiration. We’ll discuss procrastination, late nights, stress management, organization, ideation, creative rituals and triggers (both good or bad). The list goes on… Think Myers-Briggs, but for the creative process. At the end of this workshop, you’ll have a completed questionnaire that will outline your “Creative Archetype:” your strengths, challenges, a road map of goals/improvements and a deeper understanding of what gets your creativity flowing.


Building Creative Confidence Toolkit
Hosted by Radim Malinic
Date/time: November 7, 3:45 PM – 4:30 PM

This workshop cultivates creative resilience and enhances collaborative skills through practical exercises, with participants working in pairs throughout. Using interactive techniques, attendees learn to centre themselves, improve communication and embrace bold ideas without the fear of being wrong. These habits boost creative confidence, spark innovative thinking and nurture a supportive collaborative environment. The idea is to recognize simple tools to overcome creative blocks, generate fresh perspectives and turn collective brainstorming into impactful outcomes

Key features: 

  • Enhance listening skills: Learn active listening techniques to deepen understanding, build trust and strengthen relationships.
  • Develop effective communication: Cultivate clarity, empathy and confidence in speaking to convey ideas with impact and influence.
  • Heighten awareness: Practice mindfulness breathing techniques and self-reflection to increase focus and foster greater self-awareness.
  • Embrace failure and uncertainty: Shift perspectives on failure and uncertainty as opportunities for learning, innovation and personal growth.

Design Your Own Drag Character!
Hosted by Guy Anabella
Date/time: November 8th, 11:30 am – 12:15 pm

Join Guy Anabella, drag queen and Professor of Creativity & Communications at Sheridan College, in this playful workshop where you’ll create your own unique drag persona. This session is designed for graphic designers and anyone interested in the art of drag, with a primary focus on queer folk but open to allies as well. You do not need to imagine yourself as the opposite gender; the focus is on creative expression and character development.

Participants will engage in brainstorm sprints, interactive discussions, and creativity exercises that highlight inclusivity and queer expression. Apply your design skills in color theory, typography and visual storytelling to develop a cohesive drag persona. Devices are recommended to help with inspiration.

By the end of the session, you’ll have a comprehensive plan for your drag character and a deeper understanding of how creativity in drag and graphic design intersect.


Typeface for Logos
Hosted by Eleni Beveratou
Date/time: November 8th, 1:45 pm – 2:30 pm
This workshop provides both practical and theoretical insights in an interactive format, guiding participants on how to choose typefaces to create impactful and memorable logotypes. Additionally, it explores how this design can confidently integrate into various typographic applications within a broader identity.

Bring your Designs to Life with Augmented Reality!
Hosted by Rupsha Mutsuddi Associate RGD
Date/time: November 8th, 2:45 pm – 3:30 pm
Augmented Reality (AR) is an emerging technology that allows designers to layer a digital experience over a real-world surface, image, object or entity. AR can transform printed design materials such as posters and books into memorable experiences that are both tactile and digital. From a branding point of view, AR can be used to create interactive ads and packaging as well as bespoke digital experiences that leverage gamification. AR has also been used in non-profit and healthcare settings to provide education and training and create memorable public service campaigns. While there are many AR solutions to create experiences with, they do not do a good job of educating first-time users or beginners about the core concepts with AR and how they can be leveraged to create a variety of different layouts.

Lead with Confidence Workshop
Hosted by Robin McLoughlin
Date/time: November 8th, 3:45pm – 4:30pm

Join this workshop to gain the knowledge, confidence and abilities to refine your management style to address leadership challenges. You’ll be inspired as a leader, gain tools to help you overcome obstacles and understand the skills you need to develop to reach your next level career goals. Investing in your growth will help you to be more engaged and motivated, leading to increased productivity and performance—hence more revenue for their organizations.

Takeaways:

  • Discover your personal values: These values will guide you through everyday business decisions and behaviours.
  • Create your goals and elevator pitch: Clients work with goal-oriented, confident individuals who can quickly describe how they can add value.
  • Link your goals to your organization’s strategic vision: See how to take your management skills to the next level.
  • Lead your team: Learn how to inspire your team by focusing on their professional development and strategic goals.



Sign up for workshops when you register for the conference. Already registered? Keep an eye on your inbox for more information.

DesignThinkers Vancouver 2024 highlights

Over 700 Creatives came together in Vancouver for our 2024 DesignThinkers Conference and learned something new about themselves at the workshops, took inspiration from our speakers, met industry suppliers and connected with colleagues — there was something for everyone on May 28-29 at the our 6th DesignThinkers Conference in Vancouver.

The conference featured talks by Tina Roth EisenbergAshlea Spitz RGDPUPILA Design StudioDori Tunstall, Paloma Rincon, Lorenzo DeciccoApples MilkovichLisa CongdonFreddie Ost & Erik KockumJohnny Cupcakes, Wil ArndtIrene PereyraKevin HawkinsEllen LuptonTomasz OpasińskiRich Tu and Jessica Hische.

Below we share some takeaways from the presentations: 

“If I could tell my 25-year-old version one thing, it would be always listen to the whispers of your heart. But not only that, trust your instincts. Trust your heart and trust yourself. In fact, I have a big giant banner in my bathroom that says, trust yourself. I’m still working on it.”

— Tina Roth Eisenberg, Founder OF Tattly, CreativeMorning & Teuxdeux

“Sometimes projects aren’t about the money. I’m not here to be like money and creativity are mutually exclusive and they cannot exist in the same space. If you guys know me well enough, you know that’s not my vibe. But I also have come to realize, over the course of my life through experience, which projects are worth taking on if the budget isn’t quite where it should be or if there’s some other promise of something.”

Jessica Hische, Lettering artist and Design Leader & NYT best-selling Author

“AI should not be scary, but there is a way to approach it. I consider AI to be a dragon. If you stand in its way, it’ll burn you. If you try to fight it, it’ll kill you. But if you make friends with it, you can climb its back and ride it.”

Kevin Hawkins, Director of Head of Design & Research at Amenitiz

“I’ve been using ChatGPT as a therapeutic tool, essentially to talk about my pain. And I wanted to reengage with the concept of a person after they’d been lost. That was something very interesting to me. I didn’t want to recreate the person, but just engage with the idea of the person. So, I took my dad’s obituary and I trained ChatGPT off this one piece of universal truth, quote unquote truth.”

Rich Tu, Partner & Executive Creative Director, Sunday Afternoon

“In terms of positionality, indigenous people are native to the land, but we also have to remind ourselves they were the first communities who were enslaved. They are the original custodians of land. This is what we articulate when we go through our land acknowledgment. And they’ve been fighting assimilation for the last 500 years.”

Dori Tunstall, Design Anthropologist, Author and Design Leader

Attendees have access to the recordings of talks on the event platform Pheedloop for the next three months after which time they will be made available to all RGD Members in our Video Library.

Registration for DesignThinkers Toronto on November 7–8 (in-person and streaming) is now open. 

Register now!

Advance Early Bird rates apply until June 24.

Thanks to Photos by Kateland for capturing DesignThinkersClick here to view photos from the conference.

Thank you also to our Industry Partners for the event: Whitman Emorson (Branding Partner), AdobeForge Media + Design, (Development Partner), MET (Print Partners), Spicers (Paper Partner), Porter Airlines(Official Airline Partner) and Vancouver Community College. To our Gold sponsors: MITCHELL, Northeastern University – Vancouver, Vancouver Film School And to our Silver and Bronze sponsors Dalton MaagDinamoGlenmore Custom Print & PackagingIDEA School of DesignImperial Dade Canada Inc.Issues Magazine ShopModern Design AcademyPhotos by KatelandlPorchlight Press and ThinkNW.

10 emerging designers win scholarships to DesignThinkers Vancouver

With the support of our sponsors, the RGD has awarded 10 cash scholarships to emerging designers to attend DesignThinkers Vancouver this May 28-29.

Student RGDs, Junior Affiliates and Provisional RGDs were invited to submit a 30-second to 1-minute video expressing their enthusiasm for DesignThinkers Vancouver and why they wished to attend the conference.

Each sponsor selected a winner and have provided $500 for them to help cover their costs to attend.

Thank you to this year’s DesignThinkers Vancouver Scholarship Sponsors: 123w, Becoming Design Office, OK DAVE, Pendo, PS&Co., Pound & Grain, Resonance, Rethink, Roodenburg Design and Will.

Below, we share their winning work. Click on each project to watch the video submission.

Alisa Luo Student RGD

Sponsor: PS&Co

Bella Sanchez Student RGD

Sponsor: OK Dave

Cherry Wu Student RGD

Sponsor: Becoming Design Office

Daniela Rojas DelaHoz Student RGD

Sponsor: Roodenburg Design Consultants

Garrett Poon Provisional RGD

Sponsor: Rethink

Jennifer Sutherland Student RGD

Sponsor: Pendo

Lauren Chien Student RGD

Sponsor: Resonance

Leen Bakri Student RGD

Sponsor: 123w

Madeline Belford Student RGD

Sponsor: Will

Merrielle DeGuzman Student RGD

Sponsor: Pound & Grain

The Scholarship program for DesignThinkers 2024 in Toronto will be announced in August.

If you would like to find out more about becoming a sponsor, email [email protected].

Attend DesignThinkers Vancouver for free

Student RGDs, Provisional RGDs and Junior Affiliates are invited to apply to win free attendance to DesignThinkers Vancouver. 10 scholarship packages are available, each including a free ticket and $500 cash to help cover the costs to attend.

To apply, submit a 30-second to 1-minute video expressing your enthusiasm for DesignThinkers Vancouver and why you want to attend.

Assessment

Applicants will be assessed on their creativity and passion. Priority will be given to Members who reside 100 km or more away from the location of the conference.

You must be a current Student RGD, Provisional RGD or Junior Affiliate Member to be eligible.

Deadline

11:59 pm PST on Monday, April 8, 2024

Thank you

These scholarships are generously provided by 123wBecoming Design OfficeOK DAVEPendoPSDDB (digital), Pound & GrainResonanceRethinkRoodenburg Design and Will.

Interested in supporting young designers? If you are interested in sponsoring a scholarship, email [email protected].

Whitman Emorson signs on as Design Partner for 2024

Joining the roster of esteemed firms who have developed branding for the DesignThinkers conferences, Whitman Emorson shares their design process, challenges, inspiration and more for the 2024 branding.

In its 25th year, the 2024 Conferences take place in-person with an option for online streaming in Vancouver on May 28-29 (registration opens Dec 2023) and in Toronto on Nov 7-8 (registration opens May 2024).

Why did you and your team want to take on the 2024 DesignThinkers branding as a project?
We took on the 2024 DesignThinkers branding project because of its significant impact on both the Canadian design community and our personal growth as individuals over the years. We are so lucky to have access to this kind of event so close to home and seeing all the studios who have contributed in the past is inspiring. Creating the conference identity also allows folks to get to know us at Whitman Emorson, our exceptionally talented team, our design philosophy and, of course, engage with the identity we’ve created! Plus, what a cool brief. It’s been freeing to step out of the parameters of our day-to-day and shake up our process to establish the visual identity for 2024.

What has been the most challenging aspect of coming up with the design/concept?
The most challenging part of this project/process has also been the most exciting! It’s a fairly open brief with fewer parameters than we’re used to (in this industry). Instinctually, as designers, we often thrive with structure, guardrails and restrictions. “Freedom within a framework” allows for play while being tethered — to explore, but not too far, to play, but within the sandbox. With the brief for 2024 DesignThinkers, we were challenged by the freedom of possibility and the endless ideas that come with it. Allowing ourselves to lean into a feeling of “anything is possible” was equally challenging as it was exciting.

We were also challenged knowing this visual identity would be viewed by our peers, both locally and internationally. Its reach and scale inspired us to create something that would resonate with the design community and the broader creative community, leading us to question: What is universally true? What will inspire and excite? What will be differentiated and how can we push our ideas/thinking/execution, all while having fun?

What is the source of inspiration for the concept? What research did you undertake?
Our source of inspiration for the concept stemmed from something that felt relevant to the design industry at large — the notion that embarking on any creative project can be initially daunting and overwhelming, often with uncertainty about where to begin, but ultimately, it is a fruitful and fulfilling journey.

Drawing from a range of influences, including surrealism, collages, graphic design tools and devices such as optical illusions, animation and textured layers, we were inspired by being immersed in the creative process ourselves. Our approach involved extensive visual research, employing tools like brainstorms, mind maps and mood boards. Ultimately, we aimed for the concept to capture and celebrate the dreamlike, unpredictable nature of the creative process, inviting attendees to enter into a world of endless discovery.

What has been your team’s design process to tackle this project?
We used this brief as an opportunity to shake things up and explore a new approach — nothing revolutionary but definitely different from our day-to-day. We briefed everyone on our team, including accounts, strategy and interns and conducted a studio-wide brainstorm. The session was inclusive and varied, yielding a wide range of themes and ideas! Designers were then paired up in teams, where each was responsible for coming up with creative directions and visual executions centred on a core idea or theme. We did quite a bit of research and narrowed in on three directions, two of which were shared with the RGD Design Committee. We were closely involved in the decision-making process and ultimately decided on, in our very humble opinion, an identity that we believe (and hope!) will resonate with attendees and speakers alike.

To learn more about sponsoring DesignThinkers, email Michelle Pereira Hampton, RGD’s Director of Communications & Development, at [email protected].

If you would like to submit a proposal to speak at the event, apply here.

General conference inquiries can be sent to Abdul Omar, RGD’s Programs Manager, at [email protected].

Over 2300 creatives came together in Toronto

While Paula Scher, at 75, declared that she is not done yet, Chris Do provided practical tools to master your next sales pitch — on November 2–3 the creative industry came together for our DesignThinkers Conference to celebrate everything design.

Hugs were exchanged, ideas shared and connections made — in what was our highest attendance ever; the energy was electrifying.

With an option to choose from three streams of talks, attendees also had opportunities to join studio tours and hand-on workshops, engage in conversations with peers on pertinent topics at the roundtable discussions, participate in speed networking and much more.

The conference also had the option for live streaming for those who preferred to attend from their home or office. All attendees have access to presentation recordings until the end of January, after which time they will be made available to RGD Members. You can still register to get access to the recordings on Pheedloop.

Pre-conference programming featured Accessibility Workshops by Meggan Van Harten RGD and Davide Dorigo Provisional RGD from Design de Plume, guided tours to leading creative studios in Toronto and a ceremony celebrating of the winners of the 2023 Branding Awards.

Day 1 of the Conference began with keynotes by Chris Do and Forest Young and featured talks by speakers who included Emmi Salonen, Farai Madzima, Noel Cottrell, Rejane Dal Bello, Renato Fernandez, Dalit Shalom, Paul Trani, concluding with delegates’ favourite talk by Paula Scher. Day 1 closed with a Party at Bier Markt, where delegates and speakers connected over delicious hors d’oeuvres, drinks and conversations.

Day 2 was packed with as much inspiration as the first with keynotes by Tina Roth Eisenberg and Eleni Beveratou and talks by Lauren Scully & Brian Studak, Min Lew, Catalina Estrada, Zipeng Zhu, Jay Demetillo, Dorothéa Bozicolona-Volpe, Krys Blackwood, Hajj Flemings, ending the day with a Keynote by Stefan Sagmeister. The day also featured a panel discussion on collaborative design workflows and a Never Have I Ever session with Stefan Sagmeister, Min Lew, Forest Young, Eleni Beveratou and Tina Roth Eisenberg hosted by Julian Brown RGD.

Delegates and speakers were invited to share thoughts on social media using the hashtag #rgdDT.

Registration for DesignThinkers 2024 Vancouver taking place on May 28-29 will open in December. Stay tuned!

Thank you for our volunteer photographers Nadia Otake Provisional RGD & Eric Forest RGD for day 1 and day 2 of the conference

Thank you also to Industry Partners: Adobe, Acumen (signage), Flash, Mohawk, Forge Media + Design (website) Porter (travel) and Sid Lee (branding); to Gold Sponsors Cella, CtrlPrint, Deloitte, Domtar, Monotype, Moveable, Rightsleeve, The Futur, York University School of Continuing Studies and Silver & Bronze Sponsors AZURE, Consulate General of the Kingdom of the Netherlands, Dalton Maag, Issues Magazine Shop, Mitchell Sandham, StickerYou, Swipe Design and WeirFoulds LLP.

Over 600 creatives come together in Vancouver

The attendees learned something new about themselves at the workshops, took inspiration from the stories of the speakers and indulged in some retail therapy at the designer marketplace — there was something for everyone on May 30–31 at the 24th annual DesignThinkers Conference in Vancouver. See conference highlights below.

The conference featured talks by Eleni BeveratouTheresa FitzgeraldDebbie MillmanPum LefebureLiza EnebeisCey AdamsAlex CenterThas Naseemuddeen and workshops by Laurie RosenwaldDominic Ayre RGDDominic PrevostTom FroeseDiana Varma RGD and Mustaali Raj.

Over the two days, attendees participated in roundtable discussions, a campus tour, book signings, sampled offerings from industry suppliers and artisans. Everyone also had an opportunity to engage with each other at a delegate party.

Below we share some takeaways from the presentations: 

“If you get an opportunity to work with someone you love and to do things you love, appreciate it in that moment. I say this because we’re all creatives — we’re difficult to deal with sometimes, we deal with people who are difficult to deal with sometimes — so to all the young ones, be in the moment. Because there is no such thing as the future. Now is the future. Enjoy it.” — Cey Adams, Visual Artist

“We are always looking to be perfect. But for me, the word ‘perfect’ is killing because it means it is almost the end of a project. What I love the most is doubt and I work with doubt all the time. It means that you’re not settled and you want to discover more. Opening up that door is very important for design. Not perfection.” Liza Enebeis, Creative Director & Partner, Studio Dumbar/DEPT®

“We live in uncertain times and it is hard to know what matters. We do have questions about tomorrow. To me, character matters. Every day we can make choices that allow us to shift and grow our awareness, to take better care of ourselves so that we can take better care of each other, growing resilience to adapt to whatever the changes bring is really important. Character matters and it is something you do even if no one is there.” — Theresa Fitzgerald, Ex-Vice President Brand Creative, Sesame Workshop

“When we talk about accessibility [in typography] there are three things to consider. First is legibility, which how fast we recognize a ‘c’ to an ‘o’ or an ‘e’ to an ‘a’. The second is readability — the typesetting, how lengthy the paragraph is, what are the colour combinations between text and background, etc. And lastly likeability, this cannot be measured but as humans we like different things and what we like does define accessibility.” — Eleni Beveratou, Creative Director, Dalton Maag

“Strict regulations can be a designer’s best friend. As designers, we thrive when we are given boundaries and limitations, otherwise we’d be artists. I have always thought of designers as artists who solve problems.” — Matt Webb, Senior Brand Manager (Craft), BZAM Cannabis

“I always tech my team to be a keen observer of emotions. Noticing emotions makes you a better designer. Seeing is one thing, but feeling gives you much deeper connection with the audience.” — Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army

“Bringing form to feeling is about creating something tangible from a set of emotions or abstract ideas. In some instances, that tangible form and visual expression has the ability to transcend conventional language to form a deeper sense of connection with the viewer.” — Tom Hingston, Creative Director & Founder, Hingston Studio

Registration for DesignThinkers Toronto on November 2–3 (in-person and streaming) is now open. 

Register now!

Watch/rent DesignThinkers presentations by women design luminaries

To celebrate International Women’s Day, the RGD has curated a list of leading female creatives who have delivered inspiring presentations at DesignThinkers over the years.

RGD Members can view the presentations for free in the Members-only section of our website.

Non-members are welcome to rent the presentations of their choice for 30 days from the list below at US$7 per talk.

Purchase here. 

Become a Member today to get free access to these and 750+ other presentations from our conference, events, webinars and more. View a list of all presentations available in the RGD video archive.

Ellen Lupton

DTVAN 2018: Design for Sensory Experience

Designers in today’s cross-disciplinary, multimedia world create objects, images and brands that activate all the senses and reach people in emotionally fulfilling ways. In this presentation, Ellen shares ideas and inspiration from her two latest projects, Design Is Storytelling and The Senses: Design Beyond Vision.

Non-members: Rent here

Jessica Bellamy

DTTO 2018: Infographics for Social Change

Learn how to tell visual data stories to inspire policy change and mobilize information at the grassroots level. In this presentation, Jessica explores principles of conscious and responsible design from real-world infographic projects. You will leave with actionable tips and tricks for working with strategies for being an effective and equitable data storyteller, building a mindful and sensitive lens for data evaluation, data framing and message building techniques and more.

Non-members: Rent here

Sarah Hyndman

DTVAN 2019: Type Tasting

Sarah has spent six years creating experiments that explore type and perception and taking her pop-up typography lab to events. Her experiments range from profiling typeface personalities to altering the taste of a jellybean with a font. In this presentation, she talks about her experiments, gives insights into the process and explains how some of her failed experiments have taught her the most.

Non-Members: Rent here

Tina Roth Eisenberg

DTTO 2019: The Unexpected Power of Side Projects

If you’ve ever wondered whether keeping up with a hobby or passion project pays off in the end, Tina’s experience is proof that it can. In this presentation, Tina shares an inspiring look at her creative journey, from turning her personal visual archive into a popular design journal to founding various businesses.

Non-Members: Rent here

Grace Hwang

DT Virtual 2020: Creating Connection: the Power of Design to Bring People Together

In the era of COVID-19 and at a time when isolation and loneliness are two of the biggest contributors to declining health, what can design do to upend this trend? In this presentation, Grace brings her experience and insight from designing for health and well-being and her journey into mixed reality to share the possibilities for design to grow our sense of togetherness.

Non-Members: Rent here

Tina Smith

DT Virtual 2020: Type Driven
Tina Smith often describes her work as type-driven: work that uses type as hero, clearly communicating the essence of a brand or story. But she’s also driven to do typographic work on her own. What does it mean to be type driven, both professionally and personally? Reviewing a range of type-focused projects, in this presentation Tina shows how passion for type and exploration in personal projects manifested in brand identity and editorial work.

Non-Members: Rent here

Lisa Congdon

DT Virtual 2021: How Engaging With the Personal Can Lead to More Aligned Client Work

Lisa’s career has been built on making and sharing work aligned with her personal interests and values and then attracting a client and project list that is tightly connected with those interests and values. In this presentation, Lisa shares her story, explains how personal work can lead to meaningful client projects and offers advice for making and sharing work that can lead to a purpose- and joy-filled career.

Non-Members: Rent here

Jennifer Taback RGD

DT Virtual 2021: Designers as Tools of Reconciliation: Design and research through an Indigenous Lens

As an Indigenous designer and strategist, Jennifer discusses the role designers can play in reconciliation by examining the information they gather, how it is presented and the importance of creating authentic, informed visuals. In this presentation, she explains how to create the bridges required to effectively work in both worlds and how to blend available teachings and tools to create projects that amplify Indigenous voices.

Non-Members: Rent here

Jolene Delisle

DTTO 2021: How to Transition from a Side Business to a Full-Scale Practice

Jolene worked full-time while beginning to build her creative agency, The Working Assembly,… and even grossed over 1M in revenue while still operating it as a side hustle. In this presentation, Jolene shares the highs and lows of taking a fun freelance practice and scaling it to a full-time funded business.

Non-Members: Rent here

Elana Rudick RGD

DTTO 2022: Defying Self Perceptions to Design a Career You Love

You’re here at DesignThinkers. Woah! Feelings of excitement and nervous energy swirl. You’re inspired and trying to soak it all in. Now what? Where do you go from here? How do you break down self-imposed roadblocks to find your path, make your mark and enjoy a sustainable career? In this presentation, drawing from her own journey, through personal stories and interactive exercises, Elana challenges you to discover the next step on your design journey.

Non-Members: Rent here

The RGD unveils branding for DesignThinkers 2023 by Sid Lee

“Our theme for the 2023 Conference is ‘Question Tomorrow’ because the state of design is in rapid flux and there are many unanswered questions about its future.” — Michael Mavian Creative Director at Sid Lee

The theme and Sid Lee‘s design process to develop the identity for the DesignThinkers 2023 Conference speaks to the evolution of design with a playful sense of optimistic uncertainty.

“Our theme for the 2023 Conference is ‘Question Tomorrow’ because the state of design is in rapid flux and there are many unanswered questions about its future,” explains Michael Mavian, Creative Director at Sid Lee. “Our goal with the visual identity was to take a pluralistic point of view that referenced a variety of different design processes, tools, technologies and styles. We challenged ourselves to utilize an eclectic set of open-source materials, speaking to accessibility and the ever-increasing democratization of design tools at our disposal.”

DesignThinkers 2023 Branding – Graphic Elements

“Using a combination of open-source assets pushed us to really rethink our usual approach to creative projects and the ways we can bring our ideas to life. As we develop different applications, it’s interesting to see the many new questions and conversations our team continues to have through the process,” shares Michael.

The Sid Lee team’s favourite design detail is the liquid metal question mark. It’s the cornerstone of the DesignThinkers 2023 identity. Aside from looking really cool, it represents the ever-morphing landscape of design and the undefined formlessness of the future.

In addition to showcasing the design possibilities of open-source software and tools, through this theme and identity, the team at Sid Lee hopes to provoke questions and create rich conversations around the role of design in the future. They want participants to really think about design and the ways they can contribute to the field innovatively.

Question Tomorrow Animation

DesignThinkers offers amazing opportunities to apply the identity to a wide range of applications. We’re really excited about all the ways the visual system will show up and seeing the design elements in both static and in-motion forms, in digital and physical formats. As we continue to develop the work, we’re looking forward to adapting some of our learnings into future client work,” concludes Michael.

In its 24th year, DesignThinkers, Canada’s largest graphic design conference brings together visionaries from a range of disciplines to explore creativity, the design process and the future of design and design thinking. The Conference takes place in Vancouver from May 30-31 and in Toronto from November 2-3.

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