Why this Creative Strategy Lead loves attending DesignThinkers with her teamAugust 23, 2022
"If you’re a creative lead who is interested in bringing your team, definitely do it! It creates space for your team to learn, meet other design teams and provides exposure to current trends in the industry."Kathleen Scott RGD
First attending DesignThinkers in 2002 as a student, Kathleen Scott RGD, Creative Strategy Team Lead at Bruce Power (L), now attends the conference alongside her team. We spoke with Kathleen about attending with her colleagues and why it’s a value experience for everyone.
What was the process like for getting approval for your team to go?
We’re fortunate that we work for a company that prioritizes continuous learning and professional development opportunities. Before our team registers, I have a conversation with our manager to confirm we are able to attend.
What is the make-up of your team that attends?
Four graphic designers from our team attend.
How has it been valuable to attend as a group?
Our team took advantage of various virtual conferences during the pandemic, but nothing beats the shared experience of getting out of the office, spending time in downtown Toronto and watching inspiring design presentations together. We always return to work with new ideas and our creative batteries recharged.
What keeps you coming back year after year?
The quality of speakers and their presentations keeps us coming back to DesignThinkers year after year. I often say how lucky we are to have this world-class design conference right here, in Canada. The conference also allows us to see old colleagues and classmates that we may have otherwise lost touch with. It’s a fun reunion and great networking opportunity each year.
What would you say to a creative lead who might be interested in bringing their team?
If you’re a creative lead who is interested in bringing your team, definitely do it! It creates space for your team to learn, meet other design teams and provides exposure to current trends in the industry. I would also recommend checking to see if your company or department has a portion of their budget set aside for professional development to use for the conference. If not, see if attending DT can be included in next year’s budget.
If you could sum up the experience of attending DesignThinkers with your team in one word, what would it be?
Grow together and learn as a creative team at DesignThinkers Toronto. Groups of 3+ people can register at the Group rate, and groups of 10+ receive even deeper discounts. Email Heidi at [email protected] to enquire.