Yo Santosa Brand Matchmaker & Founder & CD at Ferroconcrete People don’t fall in love with businesses, they fall in love with personalities. Brands aren’t just built—they’re felt. The great ones stick, not because of flashy logos or clever taglines, but because they have a personality. And let’s be honest, people don’t fall in love with businesses (unless you have some deeply concerning feelings for… People don’t fall in love with businesses, they fall in love with personalities. Brands aren’t just built—they’re felt. The great ones stick, not because of flashy logos or clever taglines,… Branding