Photograph Irene Pereyra

Irene Pereyra

Co-founder at Anton & Irene

Irene Pereyra is the co-founder of the interaction design studio “Anton & Irene”.

She has created interactive experiences for a large variety of clients and projects, including the digital redesign of the Met Museum and M+ Museum, the American newspaper USAToday, the artist Shantell Martin, the Austrian lighting company Zumtobel and a survey in collaboration with SPACE10/IKEA about the future of communal living. The studio also spends 3 months a year on self-initiated design projects. Irene’s book My Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology was published by Quarto in March of 2023.

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