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Elizabeth Paul

Chief Strategy Officer at The Martin Agency

  • Advertising

Elizabeth is a sponge of humanity. She’s the person you want on your trivia team—equally versed in “Schitt’s Creek” as she is in pop psychology and behavioural economics.

As one of the youngest chief strategy officers in the industry, she’s the match behind numerous brand hot streaks and award-winning campaigns. She doesn’t just read about culture; she creates it. As CSO, Elizabeth makes sure The Martin Agency embraces every chance and challenge to lean into the agency's mission to fight invisibility. She authored the Visibility Brief, an open-source tool to check bias blind spots and illuminate insights in a way that also broadens our perspectives as marketers. The tool has been downloaded 24,000 times (from Brazil to Great Britain) — and is being used by competitive agencies, brands and universities all over the world. Under her leadership, Martin’s work has become more representative of culture for GEICO, Old Navy, OREO, DoorDash and UPS (to name a few). Elizabeth was named AdAge’s CSO of the Year in 2021, Campaign US’s Strategist of the year in 2020 and helped lead The Martin Agency to become Adweek’s U.S. Agency of the Year in back-to-back years (only the third agency to accomplish this) and land on Ad Age’s 2021 A-List. She is also chair of the 4As Strategy Committee.

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