Christine Caruso & Lionel Gadoury RGD

Senior Associate, Strategy and Content & Principal, Director of Strategy and Creative Services at Context Creative

  • Business

For as long as she can remember, Christine has straddled the line between design and content—an identity crisis she’s since leaned into.

Her career as a storyteller took off at age six, with her debut publication: “Why I’m not going to camp.” Since then, she has continued to persuade audiences as an award-winning copywriter and strategist for clients in the energy, healthcare, financial and B2B sectors. At Context, she works collaboratively with creative teams on campaigns, videos and websites that inspire, engage and make information easy to understand. Christine holds a Master’s degree in Interdisciplinary Design from Carleton University and has also taught communications for designers at George Brown College.

Lionel has always been a creative entrepreneur, first founding the successful firm Insync Creative, then co-founding Fireworks Creative, prior to founding Context Creative in 2001. With an insatiable curiosity, Lionel is always thinking of how to engage audiences, convey messages and position brands in a world that is constantly changing. Under his leadership, Context has won over 70 international awards and many commendations. As a Past-President of the RGD, he worked collaboratively to advance professional standards, accessibility guidelines and certification. Lionel’s goal is to put graphic design and communications to work, helping clients act on new opportunities and creating memorable campaigns that achieve goals while putting sustainable processes in place.

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