Categories: Productivity
Jeff Chemeres
Director of Marketing and Sales
Jeff Chemers is director of sales and marketing at Function Point.
He leads the development and execution of annual marketing strategies designed to generate leads and align with organizational objectives. His work involves overseeing content creation, managing advertising and sponsorship budgets to maximize ROI and driving product marketing initiatives to highlight key product features. Jeff is also a practitioner and internal advocate for AI-enabled workflows. At Function Point, he has used Claude and ChatGPT to redesign communication and sales process infrastructure—building templates, automations and decision-support tools that multiply rep output without adding headcount.
Lee Eldridge
Designer, Educator, Researcher and Author
Lee Eldridge is a long-time creative industry professional whose work spans graphic design, publishing, digital media, production and emerging creative technologies.
Lee’s experience includes leading creative studio work for national and international clients and serving as Associate Editor of DesignEdge Canada. He now teaches design, digital media, creative production, UX/UI, 3D design and studio practice at TMU, while working on his PhD in Media and Design Innovation. His current research focuses on the intersection of design, technology and communications, with particular attention to how new creative tools can support ethical, practitioner-facing workflows without diminishing craft, judgement or originality.
Lucas O’Keefe
Social Media Strategist, Teacher & Adobe Express Ambassador
Lucas O’Keefe is a content creator, educator, speaker and Adobe Ambassador who helps individuals and organizations create content that people actually want to watch.
After years as an elementary school teacher, Lucas turned his passion for teaching into a career creating educational content online, building a community of more than 400,000 creators across social media. His practical, no-fluff approach to content strategy has led to partnerships with brands including Adobe and Instagram, and his work has been featured at conference across North America. Whether he’s breaking down social media strategy, exploring the future of AI-powered creativity or hosting conversations on his podcast Creator Juice, Lucas is passionate about making creative tools feel approachable and helping people turn ideas into content with confidence.
Sponsored by Adobe.
Eric Forest RGD
Designer, Educator and Maker
What Eric Forest enjoys is phrasing design choices as problems. Which means design involves solving lots of little problems on a practical level.
Problems like “what shape will make people think of which types of businesses?” or “what is the fastest way to batch edit this folder of images?” and “what typographic choices result in the most legible paragraphs and clearest document hierarchy?”
Phrasing each design choice as a problem has been the foundation of Eric’s design practice since he started. And every time he asks a new question, he learns just a little bit more.
