His work centres on igniting cultural relevance, brand affinity and fan connection by bringing the sport to life for a new era of fans.

Previously, Roman served as the WNBA’s first Creative Director where he orchestrated its creative evolution and helped usher in a new era for the league — spearheading creative across advertising, design, brand marketing, storytelling, television and immersive experiences. His work included launching the league’s rebrand, the WNBA’s first short film We Are The W and the acclaimed “More Than Game” campaign in 2023. His work has been recognized by Ad Age, Adweek, The Business of Fashion, Communication Arts, the Clios, Ebony, Muse, MTV News, the Webby Awards, among others.

Prior to joining the WNBA, Roman held creative leadership roles at Rolling Stone, Philadelphia magazine and Condé Nast. He hails from the country roads of West Virginia, where he received a BFA (West Virginia University).

Based in Sydney, his eponymous, independent design studio specializes in visual identity, naming and verbal identity, creative direction, campaigns and digital design. Often irreverent, always intelligent, Christopher Doyle & Co. is known for distilling communication in curious and beautiful ways, collaborating with creatives, writers, strategists, photographers, motion designers and developers to create award-winning work for a diverse range of brands across multiple platforms. The firm’s clients, particularly from the worlds of theatre, music, architecture, cuisine, visual arts, film and photography, have included Tsu Lange Yor, Spotify, TikTok, The Jezebels, Bell Shakespeare, and Theatre Royal Sydney. Christopher also once found a piece of Nutri-Grain breakfast cereal that looked like E.T. and sold it on eBay for a thousand dollars. True story.