Together, they advise on cultural impact at the governmental level, working with such institutions as the Louvre Abu Dhabi, British Library and New York State Parks, guiding businesses through major moments of transformation like IMI Media and the transition of Etisalat to e&. Their writing has appeared in Creative Review, Ad Age, Entrepreneur, Inc. Arabia and Campaign Middle East. They have been featured on podcasts The Purpose Podcast, Unknown by Uncommon and My Life in Design.

His work centres on igniting cultural relevance, brand affinity and fan connection by bringing the sport to life for a new era of fans.

Previously, Roman served as the WNBA’s first Creative Director where he orchestrated its creative evolution and helped usher in a new era for the league — spearheading creative across advertising, design, brand marketing, storytelling, television and immersive experiences. His work included launching the league’s rebrand, the WNBA’s first short film We Are The W and the acclaimed “More Than Game” campaign in 2023. His work has been recognized by Ad Age, Adweek, The Business of Fashion, Communication Arts, the Clios, Ebony, Muse, MTV News, the Webby Awards, among others.

Prior to joining the WNBA, Roman held creative leadership roles at Rolling Stone, Philadelphia magazine and Condé Nast. He hails from the country roads of West Virginia, where he received a BFA (West Virginia University).

A pioneer in human-centred design for over two decades, he’s led and launched next-generation intelligent experiences for the likes of Disney, Nike, Spotify, Netflix, Meta and Google—shipping platforms used by billions daily.

Today, Peter and his team lead digital strategy and execution for Fortune 100 clients spanning retail, travel, automotive, technology, banking, healthcare, consumer and beyond. Partnering directly with the executives responsible for these transformations, he’s gained a unique insight into how AI agents are quickly becoming trusted intermediaries for consumers—and what it now takes for companies to maintain these relationships.

He’s shared these insights on the world’s most prominent stages, helping organizations understand and prepare for a future most haven’t realized is already here.

With over 13 years of experience in graphic design and art direction, Andrea has built a thriving freelance practice collaborating with top-tier organizations, cultural institutions and community groups. Drawing inspiration from her Colombian-Canadian heritage, her murals and design projects are celebrated for their bold colours and meaningful narratives. Andrea actively mentors emerging designers through organizations such as the RGD, Workman Arts and OCAD University. Passionate about empowering the next generation of creative entrepreneurs, Andrea’s workshops blend practical strategies with genuine insights, equipping designers with the tools and inspiration to turn their passion into sustainable, profitable careers.