Categories: Experiential Design
Roman King
Creative Director at Major League Soccer (MLS)
At MLS, Roman leads all league creative and shapes campaigns, consumer-facing marketing, narrative storytelling and visual direction to grow the game in North America.
His work centres on igniting cultural relevance, brand affinity and fan connection by bringing the sport to life for a new era of fans.
Previously, Roman served as the WNBA’s first Creative Director where he orchestrated its creative evolution and helped usher in a new era for the league — spearheading creative across advertising, design, brand marketing, storytelling, television and immersive experiences. His work included launching the league’s rebrand, the WNBA’s first short film We Are The W and the acclaimed “More Than Game” campaign in 2023. His work has been recognized by Ad Age, Adweek, The Business of Fashion, Communication Arts, the Clios, Ebony, Muse, MTV News, the Webby Awards, among others.
Prior to joining the WNBA, Roman held creative leadership roles at Rolling Stone, Philadelphia magazine and Condé Nast. He hails from the country roads of West Virginia, where he received a BFA (West Virginia University).
*CANCELLATION* Peter Smart
Chief Experience Officer at Fantasy
Peter is the CXO and managing partner of Fantasy: the creative partner behind some of the world’s biggest digital products.
A pioneer in human-centred design for over two decades, he’s led and launched next-generation intelligent experiences for the likes of Disney, Nike, Spotify, Netflix, Meta and Google—shipping platforms used by billions daily.
Today, Peter and his team lead digital strategy and execution for Fortune 100 clients spanning retail, travel, automotive, technology, banking, healthcare, consumer and beyond. Partnering directly with the executives responsible for these transformations, he’s gained a unique insight into how AI agents are quickly becoming trusted intermediaries for consumers—and what it now takes for companies to maintain these relationships.
He’s shared these insights on the world’s most prominent stages, helping organizations understand and prepare for a future most haven’t realized is already here.
