HATO develops design through a playful approach grounded in research, concept and participation. Working within culture—and collaborating with artists, organisations, and brands who share these values—has driven the studio’s practice for over a decade. HATO’s goal is to connect a genuine community, leaving a legacy that adds value and provides a strong foundation for growth.

Kenjiro’s experience has evolved to focus on digital products and branding, with a specialism in co-creation and creative strategy. He has applied this approach across a range of client projects, including On, the Barbican, the V&A, District Vision, BAO, and New Contemporaries.

From crafting compelling copy to shaping comprehensive advertising campaigns, he’s guided teams to create meaningful, results-driven work for major Canadian brands that include Air Canada, Bell Canada, Pearson Airport, The Beer Store, Sobeys, Canadian Tire Group and the Government of Canada. With a background in fine arts and painting, Erik brings a unique perspective to ideation, brainstorming and creative concept development.

For over 15 years, her team has helped businesses and organizations communicate their values with clarity. Rooted in respect for the rich histories and identities of the communities they serve, the studio approaches every project with care, curiosity and a commitment to helping clients connect more deeply with their audiences.

Believing that design is most effective when it serves people first, Elana collaborates with clients across arts and culture, education, healthcare, hospitality and government, including the Segal Centre for Performing Arts, the Cree Nation, Moxy Hotel and Myra’s Kids Foundation. Doing great work for great people making a difference in the world is what fuels the studio. Under her leadership, the women-led team has built a reputation for professionalism, reliability and outstanding creative that delivers results.

A seasoned creative leader, Elana has built and led design teams, worked with countless creatives and cultivated a studio culture grounded in shared purpose. Whether guiding clients through complex brand challenges or mentoring emerging designers, she advocates for the power of thoughtful design. 

Elana is a speaker on design and the business of running a studio, sharing insights on authenticity, partnership and building a fulfilling career. She also mentors within the creative community to support growth and encourage creative confidence.