His work centres on igniting cultural relevance, brand affinity and fan connection by bringing the sport to life for a new era of fans.

Previously, Roman served as the WNBA’s first Creative Director where he orchestrated its creative evolution and helped usher in a new era for the league — spearheading creative across advertising, design, brand marketing, storytelling, television and immersive experiences. His work included launching the league’s rebrand, the WNBA’s first short film We Are The W and the acclaimed “More Than Game” campaign in 2023. His work has been recognized by Ad Age, Adweek, The Business of Fashion, Communication Arts, the Clios, Ebony, Muse, MTV News, the Webby Awards, among others.

Prior to joining the WNBA, Roman held creative leadership roles at Rolling Stone, Philadelphia magazine and Condé Nast. He hails from the country roads of West Virginia, where he received a BFA (West Virginia University).

Equal parts strategist and storyteller, she helps brands uncover what makes them meaningful—and then brings that to life through bold, intelligent design systems that flex across every touchpoint. Her work with clients like Sonos, INFINITI, Harvard University and The National Ballet of Canada has turned complex challenges into clear, cohesive and emotionally resonant brand identities. She believes the way we do things is critical and partners with organizations to find the best tools and methods that lead to connection and change. A long-time advocate for thoughtful, human-centred branding, Laura is also a mentor and speaker who enjoys sharing what she’s learned (and unlearned) along the way.

HATO develops design through a playful approach grounded in research, concept and participation. Working within culture—and collaborating with artists, organisations, and brands who share these values—has driven the studio’s practice for over a decade. HATO’s goal is to connect a genuine community, leaving a legacy that adds value and provides a strong foundation for growth.

Kenjiro’s experience has evolved to focus on digital products and branding, with a specialism in co-creation and creative strategy. He has applied this approach across a range of client projects, including On, the Barbican, the V&A, District Vision, BAO, and New Contemporaries.

From crafting compelling copy to shaping comprehensive advertising campaigns, he’s guided teams to create meaningful, results-driven work for major Canadian brands that include Air Canada, Bell Canada, Pearson Airport, The Beer Store, Sobeys, Canadian Tire Group and the Government of Canada. With a background in fine arts and painting, Erik brings a unique perspective to ideation, brainstorming and creative concept development.

Based in Sydney, his eponymous, independent design studio specializes in visual identity, naming and verbal identity, creative direction, campaigns and digital design. Often irreverent, always intelligent, Christopher Doyle & Co. is known for distilling communication in curious and beautiful ways, collaborating with creatives, writers, strategists, photographers, motion designers and developers to create award-winning work for a diverse range of brands across multiple platforms. The firm’s clients, particularly from the worlds of theatre, music, architecture, cuisine, visual arts, film and photography, have included Tsu Lange Yor, Spotify, TikTok, The Jezebels, Bell Shakespeare, and Theatre Royal Sydney. Christopher also once found a piece of Nutri-Grain breakfast cereal that looked like E.T. and sold it on eBay for a thousand dollars. True story.

With a multi-disciplinary approach and years of international experience, Dom has created award-winning, fully-integrated campaigns for some of the world’s most iconic brands including Nike, adidas, Benetton, lululemon, Foot Locker, Mercedes, Ford, Johnnie Walker, Red Bull, Pabst Blue Ribbon, Ministry of Sound, Playstation and Ubisoft. Originally from Montreal, he has worked in advertising and design agencies in London, Paris, Sydney, Melbourne, Treviso, Toronto and Vancouver. While challenging, each journey amplified his skillset as a creative and kept him open and curious. His work has been recognized in the industry’s major award shows, including the Cannes Lions, One Show, London International and ADCC.

For over 15 years, her team has helped businesses and organizations communicate their values with clarity. Rooted in respect for the rich histories and identities of the communities they serve, the studio approaches every project with care, curiosity and a commitment to helping clients connect more deeply with their audiences.

Believing that design is most effective when it serves people first, Elana collaborates with clients across arts and culture, education, healthcare, hospitality and government, including the Segal Centre for Performing Arts, the Cree Nation, Moxy Hotel and Myra’s Kids Foundation. Doing great work for great people making a difference in the world is what fuels the studio. Under her leadership, the women-led team has built a reputation for professionalism, reliability and outstanding creative that delivers results.

A seasoned creative leader, Elana has built and led design teams, worked with countless creatives and cultivated a studio culture grounded in shared purpose. Whether guiding clients through complex brand challenges or mentoring emerging designers, she advocates for the power of thoughtful design. 

Elana is a speaker on design and the business of running a studio, sharing insights on authenticity, partnership and building a fulfilling career. She also mentors within the creative community to support growth and encourage creative confidence.