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Keynote

The Abundance Paradox: When more creative creates less impact

Jason Boyer

Oct 20, 4:20 - 4:45 PM

Meridian Hall — Main Stage

Schedule

AI and new creative technologies are making it possible for brands to create, test, adapt and scale content faster and at lower cost than ever before.

But as the market fills with competent, endlessly optimized and increasingly forgettable content, brands face a new threat: invisibility through mediocrity. Join Jason as he examines how leading CMOs and creative organizations are responding to this shift. The brands pulling ahead are not simply producing more. They are using technology to scale performance while investing more deliberately in the things that remain scarce: attention, human judgment, emotional connection and distinctive brand experiences.

Drawing on current examples and conversations with marketing leaders, Jason offers a practical view of how creative and performance are converging, how AI is reshaping the role of in-house teams and what leaders must do now to build relevance and impact in a market defined by abundance.

Speaker

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