Systems Thinking & Creative Strategy with Douglas Davis

Now that every institution, brand and business model has been thrown into disarray, now’s the time to help your clients pivot. Creatives have always had to be agile in the face of unclearly defined problems, client changes of scope and competitive dynamics. This session will identify the role of a creative in an environmental shift that requires decentralized decision making, knowledge of forecasting and operations to design new systems. Though everything is changing, you’ll still be expected to answer client problems with creativity that’s on-brand, on strategy and on message.