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Lightning Talk

Subjectivity Slayer: Hacking Your Strategy with UX Tactics   

Wil Arndt

MAY 29 • 10:25 - 10:35 AM

Vancouver Playhouse

Branding and identities can be frustratingly subjective.

Join Wil as he demonstrates how UX methods added structure to his company’s emotionally-charged rebrand. Learn how his team whittled 3,839 names down to the perfect one—and reached total consensus! Discover innovative approaches such as the (somewhat fictional) Descriptive Facet Analysis, the (very real) Brand Personality Workshops and a practical toolkit designed to build alignment among designers and non-designers alike.


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