How do you do more of the work you want to do and less of the work you don't want to do?
How can you get to a place where clients come to you for what you love doing and are actually good at? How can we find projects and clients that are a good fit for us and how can we avoid those that aren't? When we've found this sweet spot of being good at something and being recognized for it by our clients, we'll enjoy more creative freedom in our work, and more satisfaction in our careers. Otherwise, constantly under the shadow of misplaced expectations and fears of letting our clients down, we risk burning out. Tom has spent the last 10 years forging a career around his strengths and escaping the grip of misplaced expectations, both of himself and his clients, that hold him back from bringing his true self into his work. In this talk, he offers practical and inspiring tips for anyone hoping to do the same.
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