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Innovate Stream

Let’s Speak Data

Valentina D’Efilippo

Oct 20, 11:45 - 12:30 PM

St. Lawrence Centre — Jane Mallett Theatre

Data does not speak for itself. Designers decide what to reveal, what to emphasise and how an audience will experience its meaning.

In this session, award-winning data designer Valentina D’Efilippo lifts the lid on her creative process for transforming complex information into meaningful visual narratives.

Through projects spanning editorial design, music, history and social issues, she demonstrates how to identify the story within a dataset, move beyond standard charts and develop visual systems that help people see, understand and respond. Alongside practical techniques, Valentina shares her own journey of learning to speak data: how curiosity, experimentation and personal conviction helped her give numbers a voice—and ultimately find her own.

Key takeaways:

  • Demystify the process of transforming raw data into compelling visual stories
  • Apply storytelling techniques that make numbers meaningful and memorable
  • Move beyond conventional charts by developing visual frameworks shaped by the data
  • Use curiosity and personal values to create work that informs, connects and sparks dialogue

Speaker

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