1-presentations
Pum Lefebure
MAY 30 | 5:00 - 5:45 PM
Vancouver Playhouse
Trends come and go, but visual storytelling rooted in emotion is a constant. If we are to question tomorrow, we must first understand who we are today.
In a world that is ever-changing, Design Army Co-Founder & CCO Pum Lefebure turns to her North Star, joyful emotion, to ground the agency’s work. Pum explains how having an emotional North Star to guide the expression of your work will shape not only the type of work you do, but also prepare you to face tomorrow. From connecting the dots between feeling and design to building a visual vocabulary, go behind-the-scenes with Pum for an in-depth look at Design Army’s creative process and how it always comes back to eliciting one clear emotion: joy. Leave the room inspired to identify your emotional North Star and prepared to confidently question—and shape—your tomorrow.
Pum Lefebure
Co-Founder & Chief Creative Officer at Design Army
