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Keynote

Fearless by Design

Barrington Reeves

Oct 21, 10:40 - 11:25 AM

Meridian Hall — Main Stage

With a portfolio spanning local hospitality, culture and global luxury fashion, Barrington has built a reputation for a fearless, bold approach to strategy, identity and creativity.

His clients include Chanel, Burberry, Nike, Red Bull and Pandora. But, in a world where trends move faster than ever and everyone is fighting for attention, what happens when you stop trying to fit in? Join Barrington as he explores why there has never been a more important time for creatives to be unapologetically themselves. Looking beyond the brands we build, he shares how the same principles of authenticity, conviction and cultural curiosity that create powerful brands can also shape more meaningful creative careers. From building a globally recognized creative studio from Glasgow to working with some of the world’s most influential brands, Barrington shares lessons on finding your voice, standing by your values and having the confidence to do things differently. Because the strongest creative relationships aren’t built by trying to be everything to everyone. They’re built by knowing who you are, what you believe in and having the courage to stand behind it.

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