MAY 29 • 1:15 - 2:00 PM
Sure, we can blame it on the timeline, the brief, the team or the lack of sleep… But have you ever taken the time to think about how you think? The creative process is not one size fits all, and there are many different ways to harness our creativity. Which is yours? Let’s find that out together. In this hands-on workshop, you’ll answer a series of prompts — backed by some real-world anecdotes from my experience working in design studios and ad agencies big and small in Montreal, Paris, London, Sydney — to figure out your ‘Creative Archetype’ and how to tap into your traits to make the best of your inspiration. We’ll discuss procrastination, late nights, stress management, organization, ideation, creative rituals and triggers (both good or bad). The list goes on… Think Myer Briggs, but for the creative process. At the end of this workshop, you’ll have a completed questionnaire outlining your ‘Creative Archetype’: your strengths, challenges, a roadmap of goals/improvements and a deeper understanding of what gets your creativity flowing.