1-Inspiration
Matt Webb
MAY 30 | 11:00 - 11:45 AM
Vancouver Playhouse
(or, How I Learned To Stop Worrying And Love The Regs)
After a decade in Toronto, Matt and his partner Katherine decided to strike out on their own on the West Coast with a vague sense that if cannabis was about to be legalized, someone would have to create the branding and packaging. So, why not them? Seven years later and they’ve created some of the most well-known cannabis identities in Canada, and now jointly creative direct the brands of BZAM Ltd. Join Matt as he outlines the process of designing in a strictly regulated niche, describes how the design landscape in cannabis has matured since legalization and explains what it really takes to create a meaningful cannabis brand.
Matt Webb
Senior Brand Manager (Craft) at BZAM Cannabis
