Defying time is what a good logo does.
It prevails over years, even decades, through changes in media, technology and society. The longer it endures, the more recognition and equity the logo can build, creating value for the company or organization. Our primary concern as identity designers is permanence — the right logo is a vessel that, over time, can hold all the feelings and associations that we have with the brand it represents.
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Partner & Designer at Chermayeff & Geismar & Haviv
JUN 01 | Defy Time
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