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Keynote

Creativity Loves Context

Jeff Chemeres

Oct 21, 4:30 - 4:45 PM

Meridian Hall — Main Stage

Creative work is usually measured by hours, although time alone cannot capture its impact.

Drawing on Function Software’s 2026 survey of 259 agencies, Jeff will provide a practical framework that connects effort with outcomes to help you scope, price, demonstrate and defend the value of your work.

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