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Talk

Code in Motion

Aaron Poe

MAY 29 • 4:00 - 4:45 PM

Vancouver Playhouse

In today's Attention Economy, static brands are quickly forgotten.

Adaptation and evolution are essential for survival. There’s just one problem: the disciplines that help brands come to life—particularly motion design—are not as easy to scale. Brands that are building web-based bespoke motion generative tools have democratized and unblocked motion content creation. It’s tools like Otto—imagined and built for Square—that empower individuals to infuse their brands with vitality, creating brand capital in our attention-driven world.

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