2 – Strategy
Emily Cohen
NOV 02 | 1:45 - 2:30 PM
St. Lawrence Centre — Bluma Appel Theatre
Are your clients not seeing the value your creative firm provides?
Do you struggle to communicate your value? Does this impact your team, your bottom line (i.e. clients taking advantage of your generosity) and your happiness at work? Our industry is at a value crossroads. Clients don’t always understand the value design brings to their business. Our competitors, colleagues and even our professional associations could be doing more to communicate our industry’s value. We all contribute to this value challenge by not advocating for ourselves, which can result in our teams feeling undervalued and disrespected. Does any of this sound familiar? In this talk, we’ll explore the current state as well as the perception of our industry’s value and discuss how we all can better advocate for our profession. Let’s get paid what we’re worth and ensure the design industry and the people in it are valued for their incredible work!
Emily Cohen
Founder & Partner at Casa Davka
