The RGD unveils branding for DesignThinkers 2022 by DDB

“The theme for 2022 conference 'Defy' is a reminder that growth and change happen only when we get uncomfortable, break rules or take risks.” — Howard Poon RGD Vice President, Design, at DDB Edmonton

Doyle Dane Bernbach Canada joins the group of illustrious design firms to take on the branding for Canada’s largest communication design conference.

“The theme for 2022 conference ‘Defy’ is a reminder that growth and change happen only when we get uncomfortable, break rules or take risks,” offers Howard Poon RGD, Vice President, Design, at DDB Edmonton. “As design professionals, we often forget to see the forest for the trees when we let project deadlines, client and business demands drive our days. It’s in us to take on the ordinary and the extraordinary. At DesignThinkers 2022, we defy the same old, same old!”

The DDB team began ideating for the conference branding in June 2021 and are exploring the visual design of the concept. They are excited about how the look-and-feel of the branding will evolve to build a cohesive identity for an event that is scheduled to take place in-person in Vancouver in the spring and in Toronto in the fall. For the team at DDB, it’s important to connect as well as differentiate the two events.

Before the launch of the 2022 teaser, the team did a two-week design marathon. “We were reminded that good design solutions take time to craft. That the magic happens during the in-between time when we can review and refine. And that involving the RGD’s Design Committee early and along the way will result in a much better end-product,” explains Howard.

The DDB team landed on a monochromatic design solution. “Using only the RGD brand colours — red & white — is a deliberate limitation that will force us to be creative as we iterate the brand look-and-feel,” says Howard.

DesignThinkers brings together visionaries from a range of disciplines to explore creativity, the design process and the future of design and design thinking. The conference will take place in Vancouver from May 31 to June 1 and in Toronto from October 26 to 28. Registration for Vancouver opens in January and for Toronto in May.

If you are interested in sponsoring DesignThinkers 2022, email Michelle Pereira Hampton, Director of Communications & Development, at [email protected].

If you are interested in speaking at either conference, submit a proposal here.

Send general conference inquiries to Abdul Omar, Programs Coordinator at [email protected].

Insights from Week 2 of DesignReThinkers 2021

“I became truly inspired by the ways in which designers around the world have taken my fonts and made them a part of the Black Lives Matter and other movements.” — Tré Seals Founder, Vocal Type

The second week of RGD’s annual DesignThinkers Conference showed us the path forward; designing with passion, purpose and positivity.

Here are some takeaways from presentations and discussions over our second week. Check out more on social media using the hashtag #rgdDT.

“A lot of your success as a freelancer comes from people being invested in you as a person.”
— Jessica Hische, Lettering Artist & Author

“Part of being an artist (designers are artists) is having a particular point of view and sharing that point of view through your work.”
— Lisa Congdon, Fine Artist, Illustrator & Writer

“We have to learn and teach our companies to focus on outcomes instead of outputs.”
— Stephen Gates, Senior VP, Omni-channel Product Design, WW
(formerly Weight Watchers)

“When creating communities remember that there is a reality outside our own reality and outside our design bubble.”
— Marissa Korda, Staff Designer, Shopify

“I became truly inspired by the ways in which designers around the world have taken my fonts and made them a part of the Black Lives Matter and other movements.”
— Tré Seals, Founder, Vocal Type

“If we don’t know where our roots are or where our identity lies, how can we move forward?”
— Mark Rutledge CGD RGD, Lead Designer, Animikii Inc.

“We really need to understand if culture is helping our organization or hurting our organization. At the end of the day, culture is unspoken behavioural mindsets and social patterns.”
— Keni Thacker, Chief Diversity Creative, Keni Thacker LLC

“There’s no guarantee that the websites, news organizations, publications or social media platforms that we currently know will exist into the future, let alone preserve the massive amounts of content created for them.”
— Maurice Cherry, Principal and Creative Director, Lunch

Insights from Week 1 of DesignReThinkers 2021

“A lot of Indigenous cultures place a huge priority on oral storytelling. This is really interesting because you have to be a great listener to pass on those stories, to interpret and re-tell them.” — Jennifer Taback RGD President & Partner, Design De Plume Inc.

The first week of RGD’s annual DesignThinkers Conference prompted us to reconsider our ways, the systems around us and re-imagine a better future. Below are some takeaways from presentations and discussions over our first week. Check out more on social media using the hashtag #rgdDT.

“I want to be as human as possible, I don’t want to hide, run, destroy or prove anything. I simply want to see and be seen through my work.”

— Timothy Goodman, Designer, Illustrator, Muralist & Author

“We tend to forget how many of our current ideas and attachments to the body are deeply rooted in ancient myths across cultures. These creation myths still define the way we think about our interactions, the world, other beings and social hierarchies including racism, patriarchy, individualism.”

— Galit Ariel, TechnoFuturist, Author & Creative, Future Memory Inc.

“We need to start producing journalism in digitally native ways like short vertical videos, briefs and blurbs — that’s what people want and we need to adapt.”

— Kat Downs Mulder, Managing Editor of Digital, The Washington Post

“A lot of Indigenous cultures place a huge priority on oral storytelling. This is really interesting because you have to be a great listener to pass on those stories, to interpret and re-tell them.”

— Jennifer Taback RGD, President & Partner, Design De Plume Inc.

“Accessibility is a far more normalized practice than non-disabled people realize. It is any method of action, function or display that an individual uses to accommodate their mind and body. Every single person has accessible practices they use without even realizing it.”
— Jessica Oddi, Disabled Designer

“To fulfill any kind of sustainable aspirations, we have to very profoundly revisit the systems that we have built around us.”
— Benedetta Crippa, Graphic Designer, Studio Benedetta Crippa

“Multidisciplinary teaming is the currency that will drive future innovation. It gives you the ability to see the future through a multitude of different lenses of people, industries and trends.”

— Kevin Bethune, Founder and Chief Creative Officer, dreams • design + life

“Designers are consumers of visual culture and history leading us to look for things in our world and make sense of them.”

— Jessica Helfand, Artist, Designer & Writer, Design Observer

Tune in to our DesignReThinkers Instagram Live series

This October, RGD President Nicola Hamilton will be chatting on Instagram Live with some of our DesignReThinkers speakers about their work and upcoming talks at the Conference.

All are invited to tune in to this series to learn, ask questions and get excited for DesignReThinkers 2021! Take a quick work break and plug in your headphones to hear from these design professionals from around the world.

Current Schedule

  • Thursday, October 7 @ 3:00 p.m. EST
    Ying Chang, Letterer, Designer and Art Director at Yinglish
  • Friday, October 15 @ 3:00 p.m. EST
    Lisa Congdon, Artist, Illustrator and Writer at Lisa Congdon Art & Illustration, Inc.
  • Wednesday, October 20 @ 3:00 p.m. EST
    Jessica Helfand, Designer and Writer at Design Observer
  • Thursday, October 28 @ 3:00 p.m. EST
    Timothy Goodman, Designer, Illustrator, Muralist and Author
  • Thursday, November 4 @ 3:00 p.m. EST
    Kate Dawkins, Founder and Creative Director at Studio Dawkins | Design, Motion Graphics and Visual Storytelling

Where to find us

The IG Live series is taking place on the RGD’s Instagram, so make sure you’re following us to stay in the know!

We will be posting a Questions Box on Instagram Stories leading up to each interview, so drop any questions you have for our speakers there.

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