Sarah Hyndman

Founder of Type Tasting 
Presentation: Tasting Type
Sarah is a graphic designer, writer and public speaker whose area of expertise is multi-sensory typography. She is the founder of the highly innovative Type Tasting studio; her mission is to change the way we think and talk about typography. She is the author of How to Draw Type and Influence People (2017) and Why Fonts Matter (2016). Sarah is involved with research into typography and perception. She works on collaborative studies with the Crossmodal Research Laboratory, University of Oxford. She received a Master’s degree in Typo/Graphics from the London College of Communication (University of the Arts) for her exploration of food as a system of communication. Her work has been featured by CNNCreative ReviewDazed & ConfusedEyeIt's Nice ThatLondonistThe New York Times and Wired


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