Founder and Partner at Ammunition
Talk: Augmenting the Everyday Through Design
Robert founded Ammunition in 2007 to communicate ideas through products, brands, and their surrounding experiences. His work as an industrial designer has spawned numerous brand- defining designs over the past three decades. Prior to founding Ammunition, Robert was a partner at Pentagram and led strategic brand consulting and industrial design programs for Fortune 500 companies. Previously, he was the Director of Industrial Design for Apple, where he established its pioneering internal corporate design organization, Apple IDg. Before joining Apple, Robert co-founded design consultancy Lunar. Named one of Fast Company’s “Most Creative People in Business,” Robert’s work is included in the permanent design collections of the MoMA in both New York and San Francisco. He is the co-author of the book Do You Matter? How Great Design Will Make People Love Your Company.