Partner at Edenspiekermann
Talk: Do Designers use Design Thinking?
Pia Betton links design thinking to business. Originally from Denmark, Pia looks back at 20 years work experience within the areas of brand development, corporate design, design research, innovation and communication. Pia has held management positions in organizations like MetaDesign, Institute of Electronic Business, 180° Business Academy and Edenspiekermann. Her international client portfolio covers private companies from many different industries like Lego, Bosch, Bang & Olufsen, E.ON and Carlsberg and public institutions like Deutsche Bahn, Danish Investment Fund and many more. As an experienced lecturer, Pia covers subjects ranging from design and innovation to business, change and transformation