Oops, I Designed It Again

Name: Oops, I Designed It Again
Start: 2025-10-02T10:30:00-04:00
End: 2025-10-02T11:15:00-04:00
Location: Meridian Hall — Main Stage

Verònica Fuerte

OCT 02 • 10:30 - 11:15 AM

Meridian Hall — Main Stage

Schedule

Join Verònica as she shares the story behind the designs that have defined her career: the intentional ones, the accidental ones and the ones that came from pure obsession.

From posters to brands, physical spaces to digital systems, Verònica reflects on how repetition, instinct and curiosity shape her creative process. What happens when you design something that resonates and then you do it again and again? Is it style, method or just intuition? Through case studies from her work at Hey, she invites you to rethink what it means to have a “signature” in design and how to keep evolving without losing your voice. Spoiler: mistakes are part of the process and sometimes they lead to the best ideas.

Speaker

Verònica Fuerte
Founder & Creative Directress of Hey
- Branding
- Illustration

Oops, I Designed It Again

Join Verònica as she shares the story behind the designs that have defined her career: the intentional ones, the accidental ones and the ones that came from pure obsession.

Speaker

Verònica Fuerte

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