Blending synthetic creativity with human ingenuity creates a new level of efficiency that can yield extraordinary results. This session discusses how teams can get started using this creative blend to their advantage.

Presented by Carey Cockrum, Senior Director of Strategic Accounts & Managed Services at Cella Inc.
Carey is a creative leader with more than 28 years of experience spanning both internal and external agency environments. She has worked with recognized brands such as Fruit of the Loom, Wendy’s and Humana, bringing a thoughtful, results-driven approach to creative strategy, brand development, team structure and operational systems. Throughout her career, Carey has focused on aligning creative work with business goals, building capable and engaged teams and improving processes to enhance delivery without adding unnecessary complexity.