Yo Santosa
Brand Matchmaker & Founder & CD at Ferroconcrete
Yo Santosa
OCT 01 • 11:30 - 12:15 PM
St. Lawrence Centre — Bluma Appel Theatre
That emotional jolt you get when a brand totally gets you, on every level, isn’t random. In this talk, Yo unpacks why some brands spark obsession while others flop trying to reinvent themselves. Why a headline, a look or a friend’s “this is so you” can flip you from “maybe” to “I want in.” It’s about digging deep, connecting unexpected dots, drawing from culture and other brands and shaping an emotional space that feels both true and new. No business degree required. Trust that your personal lens is your biggest superpower. Part storytelling. Part unpacking. Part hands-on in creating brands that feel human. Because brands have secrets and Yo’s here to spill them.
