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Marc Alt
Sustainable Design in the 21st Century
Marc addresses a range of topics to help inform and inspire designers who are developing expertise in green design, sustainability and corporate social responsibility practice in their organizations. He makes sense of this complex and important topic and lays the groundwork for developing an enhanced organizational intelligence and outlook. You’ll leave equipped with a better understanding of how they can engage their clients and themselves in a meaningful dialogue with the global shift to sustainability.
Marc Alt is president and creative director of Marc Alt + Partners, a design and brand strategy firm specializing in environmental strategy, innovation and sustainability. Marc speaks frequently about green design, sustainability and creating value by aligning corporate strategy with environmental and social benefit. As an advocate of business transformation, Marc develops environmental conferences, including Grow, the first conference dedicated to the intersection of design, sustainability and commerce, and Greener Gadgets, exploring the challenges, possibilities and trends in the greening of the consumer electronics industry. He is also involved with initiatives that help designers and companies come together to accelerate understanding of sustainable design principles. Marc is VP of The Designers Accord and is founding co-chair of the AIGA Center for Sustainable Design. |
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Ilise Benun
Design your niche
If you want high quality projects and clients, you must satisfy a need in the market. Once you have identified a need you can fill and have determined who is willing to pay top dollar to satisfy it, you can build a business around doing so. But many designers and design firms avoid specializing, fearful that they’ll alienate prospects and clients. Ilise shows how to make your business and your personal interactions more effective and more lucrative by specializing in a key area.
Ilise Benun is an author, consultant, national speaker and co-founder of Marketing Mentor. Her books include The Art of Self-Promotion, Stop Pushing Me Around!: A Workplace Guide for the Timid, Shy, And Less Assertive, and, most recently, The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them. Her work has been featured in national publications such as HOW Magazine, Inc., Self, Essence, Crains New York Business, Dynamic Graphics, IQ and Working Woman, The New York Times, Globe and Mail and Washington Post. Ilise publishes a blog on www.marketingmixblog.com and a weekly email newsletter, which is read by 8000+ business owners.
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Louise Fili
From the literary to the culinary: A design odyssey
Twenty years ago, Louise forsook a career in book jacket design to follow her passion for all things to do with food and Italy. Today, her studio, Louise Fili Ltd, produces food packaging and restaurant identities for many New York eateries. Louise describes how she recognized the limits of one market to be limited in both money and opportunity and earned success by recognizing her strengths and transitioning into a new niche market.
Louise Fili was senior designer for Herb Lubalin from 1976-1978. As art director for Pantheon Books from 1978-1989, she designed over 2000 book jackets and reinvented book jacket design. She has received Gold and Silver medals from the Society of Illustrators and the New York Art Directors Club and three James Beard award nominations. Louise’s work is in the permanent collection of the Library of Congress, the Cooper-Hewitt Museum and the Bibliotheque Nationale. She is co-author, with Steven Heller, of Italian Art Deco, Dutch Moderne, British Modern, Deco Type, German Modern, Design Connoisseur, Deco España, Typology and Euro Deco. Louise teaches at the School of Visual Arts, and was recently inducted into the Art Directors Hall of Fame. |
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Jeannette Hanna
Jeannette Hanna is vice-president, brand strategy, and co-founder of the leading corporate branding and design agency Cundari SFP (formerly Spencer Francey Peters). In her role as lead strategist, Jeannette tackles communication and brand development for Cundari SFP’s diverse clientele including Scotiabank, Four Seasons Hotels and Resorts, Toronto Hydro and Canada Post. She is the co-writer of the new book Ikonica: A Field Guide to Canada’s Brandscape, featuring case studies of Canada’s most successful brands. An internationally-recognized writer and speaker, Jeannette lectures frequently on brand management issues at conferences and business schools. She also serves as an advisor to George Brown College's Design Management Program and the Canadian Marketing Association's Brand Council. |
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Luke Hayman
Deblandification
Luke Hayman has worked in the harsh world of editorial design where a designer is judged on every issue, monthly or even weekly. These relentless pressures necessitate the invention of cunning devices and ploys to grab the reader. He shares 10 or 11 things that make readers read, or at least look, for a second or two. These have included the use of Woody Allen and Scarlett Johansson, plagiarized Monty Python, fat actresses, high school sex, funny Jews and highly detailed maps.
In 2006 Luke became a partner in Pentagram’s New York office where his wide-ranging expertise encompasses the design of magazines, books, identities and exhibitions. His recent editorial work includes magazine redesigns for TIME, The Advocate and Radar and he is currently working on Consumer Reports and a newspaper in the Middle East. Prior to joining Pentagram, Luke was design director of New York magazine, creative director of Travel + Leisure magazine, creative director of Media Central and Brill Media Holdings, creative director in the Brand Integration Group at Ogilvy, and design director of I.D. magazine. |
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Lee Jacobson
Client 101: Making a great client
Without a good client, the results of your work will always be less than satisfactory. Yet clients often have no idea how to be great clients and how important great “clienting” is. And, great clients are not born (or even discovered); they are made. How can you help your clients rise to greatness? Lee will explain what keeps clients from greatness – the common mistakes clients make; what you can do about it (and what you can’t) and 10 (plus or minus) rules for great consulting.
Lee Jacobson is a brand, marketing and communications strategist with over 20 years experience developing projects that helped clients achieve their most significant opportunities. He works with public, private and not-for-profit organizations to help them articulate and express their value in ways that are compelling and tangible to key audiences. Lee was VP of The Watt Group, Managing Director of Bruce Mau Design, VP of a major U.S. Brand consulting firm, and Senior Brand Strategist at Ove Design and Communications. He has a Masters in Architecture and Urban Planning from MIT. For six years, he wrote a regular column in The Globe and Mail’s Report on Business on design and business.
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Maira Kalman
Principles of uncertainty
In conversation with Rick Poynor, Maira shares her personal creative insights as she discusses her life and work, from her covers for The New Yorker to her books for children and grown-ups. Email questions for Maira to comm@rgdontario.com
An illustrator and author, Maira Kalman is best known for one of her many New Yorker magazine covers, entitled New Yorkistan. The 2001 illustration was placed 14th on the American Society of Magazine Editors list of the top 40 magazine covers of the past 40 years. She illustrated the 2005 book The Elements of Style, and has written and illustrated 12 childrens’ books. Maira designed a series of products distributed by the Museum of Modern Art, created sets for Mark Morris ballet, fabrics for Isaac Mizrahi, accessories for Kate Spade, and ad campaigns for Crate and Barrel 2. She co-authored the book (un)Fashion with her late husband, acclaimed designer Tibor Kalman. Her latest book is The Principles of Uncertainly, based on her year-long series of New York Times columns of the same name.
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Kris Kiger
Inspiration and innovation for designing in the digital age.
In order to survive and excel in the world of design today, creative professionals need to understand the sweeping changes impacting design in the digital age. What's front and center on the clients’ minds? Why is context important when designing for an experience? What's hot and what shouldn't be? Kris will highlight key trends transforming every designer’s world and conclude with personal and professional skills that every designer needs to enrich their craft and grow their career.
Kris Kiger is Senior VP and Managing Director for R/GA’s Visual Design team, where she delivers successful online customer experiences for some of the most prestigious companies in the world. Her leadership and innovation have created award-winning work that extends the online presence of brands such as Bed, Bath & Beyond, IBM, Levi’s, Purina, NIKE, Sharp, Target and Verizon. Kris has also worked on corporate identity and interaction design projects for Time Warner, Bloomberg and Microsoft. Kris has won awards with the Broadcast Designers Association, Cannes Cyber Lions, London International Advertising Awards and One Show Interactive. Advertising Age magazine named her one of their "12 Women to Watch" in 2008.
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Tali Krakowsky
Building fiction
Knowledge is quickly becoming the most valuable resource of the 21st century, and the digital – whether in the form of interactive installations, web-based applications, gaming, or entertainment environments – is essential. Coupled with an intuitive curiosity for the new, this love for curated information is dramatically transforming the way we think. Fiction meets science when interactive content, emerging media, cinematic storytelling and architecture come together to create Experience Design. Re-imagining both media content and screens, Experience Design challenges traditional forms of content creation and expands the art of the digital into the realm of the physical. Much of the present and future of design and branding can reside in this new discipline.
As Director of Experience Design for Imaginary Forces, Tali Krakowsky has been extensively involved in concept development, management and development of the division and its projects in both the New York and Los Angeles offices. Tali has had a leading role in Imaginary Forces projects for Airbus, BMW, IBM, MoMA and the Grimaldi Forum in Monaco. Tali has published several articles on design, architecture, and innovation through collaboration and has been teaching a class on Experience Design at Southern California Institute of Architecture in Los Angeles. |
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Daniel Libeskind
Breaking ground
In conversation with Lee Jacobson, Daniel reflects on his past architectural works and discusses his current projects. Email questions for Daniel to comm@rgdontario.com
An international figure in architectural practice and urban design, Daniel Libeskind is known for introducing a new critical discourse in architecture and for his multidisciplinary approach. His practice extends from major cultural and commercial institutions - including museums and concert halls - to housing, hotels and shopping centres. He is responsible the Michael Lee-Chin Crystal at the Royal Ontario Museum; the Jewish Museum in Berlin; the Denver Art Museum in the US, and the Imperial War Museum North in Greater Manchester, England. The Contemporary Jewish Museum in San Francisco he designed opened this year. In 2003, he won the competition to rebuild on the World Trade Center site in New York, now under construction. Studio Daniel Libeskind, headquartered two blocks south of the World Trade Center site, is currently working on over 40 projects around the world. |
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Rick Poynor
What did designers think about before they invented design thinking?
A skeptical non-designer’s view of the latest unstoppable buzzword for what designers do – or what everyone else now seems to think they can do just as well as designers. Find out why Rick thinks it isn’t actually in the designer’s interest that business is embracing this term so whole-heartedly.
Rick Poynor is a British writer on design, graphic design, typography and visual culture. He is founder and former editor of Eye magazine, where he continues as columnist. He has also written for Print, Blueprint, Icon, Frieze, Domus, I.D., Metropolis, Harvard Design Magazine, Adbusters and The Financial Times. In 1999, Poynor was a co-ordinator of the First Things First 2000 manifesto initiated by Adbusters. In 2003, he co-founded Design Observer, a weblog for design writing and discussion, with William Drenttel, Jessica Helfand and Michael Bierut. He wrote for the site until 2005. His books include Typographica, Typography Now: The Next Wave and The Graphic Edge. He lectures on design matters at conferences around the world. |
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Scott Stowell
Scott Stowell is the proprietor of New York design studio Open, whose work includes includes identity systems, print design, motion graphics and web design. Clients include the PBS documentary series Art:21, Bravo, Good magazine, Jazz at Lincoln Center, The New York Times, the National Multiple Sclerosis Society, Planet Green and WNYC Radio. Before starting Open, Scott was art director of Benetton’s Colors magazine in Rome and a senior designer at M&Co. A former vice president of the New York Chapter of the AIGA, Scott writes and lectures about design and teaches at Yale and the School of Visual Arts. In 2008, Scott received the National Design Award for Communication Design from the Smithsonian’s Cooper-Hewitt National Design Museum. He has a BFA in graphic design from Rhode Island School of Design. |
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