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Joe
Duffy – A Brand Apart
9:10 – 10:00 AM
Chair of Duffy
& Partners, Joe Duffy is a much-admired creative
director and an expert in branding and design. When he
started Duffy Design in 1984, in association with ad agency
Fallon Worldwide, he broke new ground for the collaborative
integration of branding and design with advertising. His
work includes brand and design development for leading
global companies such as BMW, Coca-Cola, McDonald’s,
Starbucks and Sony. He'll offer insights into effective
branding programs and keys to collaborative, respectful
client/designer relationships. |
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Peter
Girardi
9:10 – 10:00 AM
Peter Girardi is a pioneer in both web design and CD-ROM
production. Among the CD-ROM titles he has designed
are Body Voyage, Maus, Painters Painting, The Beat Experience
and People. Peter co-founded Funny
Garbage with John Carlin to design web sites for
corporate clients like Bear Stearns and MasterCard,
and artists such as Robert Wilson and Philip Glass.
Funny Garbage recently completed a landmark project,
Body Voyage, for Time Warner, which consists of a CD-ROM,
book and web site. |
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Minda Gralnek
– Design For All
1:00 – 2:00 PM
Minda Gralnek is Vice President, Creative Director, at
Target, a leader in
trend merchandising and innovation. A key element of this
leadership is Target's exclusive design partnerships.
Minda leads a team that sets Target apart from other discount
retailers by bringing in new and exciting designers that
offer unique and unexpected merchandise–a goal that
truly lives up to Target's brand promise "Expect
More. Pay Less." Target's designer strategy includes
partnerships with Isaac Mizrahi, Michael Graves, Mossimo,
Liz Lange, Swell by Cynthia Rowley and Ilene Rosenzweig
and Sonia Kashuk. |
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Chris Hacker –
Design Expressing Values, Gaining Share
10:10 – 11:00 AM
Chris Hacker has recently joined Johnson
& Johnson as Vice President Design and Design
Strategy. He will be responsible for bringing strong brand
identity and sustainable design practices to the company.
Chris was Senior Vice President of Global Marketing and
Design for Aveda
until recently. In this role, he was responsible for everything
from product development to brand positioning, visual
merchandising to packaging, store design to advertising
as well as Aveda's global and consumer marketing. Mr Hacker
accepted on behalf of Aveda, the prestigious 2004 Smithsonian
Cooper Hewitt National Design Award for corporate excellence. |
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Paul Matthaeus
– Visible Thoughts: Work and Process @ Digital
Kitchen
10:10 – 11:00 PM
Paul Matthaeus founded Digital
Kitchen with a band of talented artists, filmmakers,
musicians and animators. DK is an experimental branding
think tank blending the best of a movie studio with the
focus of a branding firm. The firm has done landmark ads
for Audi, Microsoft, Sony, Nike and Toyota. In 2002 Time
hailed its titles for Six Feet Under, “TV’s
most gorgeous opening credits”. Later that year
DK won the Emmy for Best Main Title Design and Production.
Since then DK has been nominated for more Emmys than any
other firm in the business. |
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Bruce Mau
2:00 – 3:00 PM
Bruce Mau is the creative director and founder of Bruce
Mau Design Inc. His award-winning, multi-disciplinary
design firm is world-renowned for its expertise and innovation
across a wide range of projects and collaborations with
some of the world’s leading architects, artists,
writers, curators, academics, entrepreneurs, businesses
and institutions. From 1996 to 1999, Bruce was Associate
Cullinan Professor at the Rice University School of Architecture,
Houston. He has been thesis advisor at the University
of Toronto’s Faculty of Architecture, Landscape
and Design, and a visiting scholar at the Getty Research
Institute, Los Angeles. |
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Dave Norton –
Find the Experiences that Matter
12:00 – 12:50 PM
In our experience-based economy, companies that understand
how to develop meaningful experiences will succeed. Designers
are uniquely qualified to find and design such encounters
for customers, but to do so they must first think differently
about the purpose of design. From web sites to hotel cleaning
carts to entire private islands, Dave Norton guides clients
through the essentials of profitable brand experiences.
He is VP of Research and Experience Strategy at Yamamoto
Moss. His Design Management Institute seminars have
taught countless participants how to become more strategic
thinkers. |
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Andrew Stawicki
Life of Water
12:00 pm to 12:50 pm
Andrew Stawicki is a founder of PhotoSensitive,
a non-profit collective that explores how photography
can contribute to social justice. Born in Poland, Andrew
joined the staff of The Toronto Star in 1983.
His work has appeared in the A Day In The Life Of...
books on Canada, Japan, the U.S., Spain and the Soviet
Union. Andrew presents THE LIFE OF WATER. Photojournalists,
documentary, art and commercial photographers from across
Canada interpreted and documented the life of water,
for an exhibition, book and DVD. The project is also
the feature subject of the 5th issue of award-winning
Fiber magazine. |
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Massimo
Vignelli
8:00 – 9:00 AM
Sponsored by King
Products
Massimo Vignelli studied architecture in Milan and
Venice. In 1960 he and his wife Leila opened a professional
office for architecture and design in Milan. In 1965
they moved to New York to work on identity programs
for Ford, American Airlines and Knoll. In 1971 they
founded Vignelli Associates designing everything from
identities to books, signage to interiors, products
to clothing. Clients included Bloomingdale’s,
Xerox, Ducati Motor and Benetton. Their works are in
the collections of the MOMA, the Metropolitan Museum
and the Cooper-Hewitt. Massimo has taught and lectured
on design across the US and internationally. For the
past 10 years, he has taught at Harvard’s School
of Design. |
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