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John Bielenberg
Thinking Wrong, Doing Right
3:15 - 4PM
Why do people do things the way they do? In 2003, John Bielenberg created a program called Project M with the intention of answering this very question. John will explore Project M’s work to help a conservation area in Costa Rica, Micro-financing in Ghana, New Orleans after Katrina, and most recently, address the BP oil spill in the Gulf of Alabama. With these examples as a guide, John will illustrate his “think wrong” model, a process that encourages participants to cast off embedded assumptions and approach design from a fresh perspective. Wrong thinking, John believes, can produce a positive and significant impact on the world.
John helps organizations find the courage to consider new "wrong" ways of thinking. John’s belief in thinking wrong developed into Project M, a program designed to inspire and educate young designers, writers, photographers, and filmmakers. In his career, John has won over 250 design awards, and was nominated for 2 National Design Awards from the Cooper-Hewitt Museum.
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Chris Chapman
The Un-Guide to Creativity, Innovation and Brainstorming.
3:15 - 4PM
We all hear about everyone’s creative process, or brainstorms, but what is the full potential of our creativity? Are you, other designers or clients killing creativity?
Disney Design Group's Christopher Chapman will draw from his years of experience as designer and creative dreamer to help you tap into your full potential as a creative thinker. He will share with you ways to solve any problem, explain how our minds work, and unveil what is killing our creativity in design, business, and life. The tools he provides will help you become more efficient problem solver and brainstormer, while helping you to become a stronger design thinker.
In his role with Disney Design Group, Christopher
has designed toys, logos, print, clothing, packaging, brands, games, accessories, candy and more. His work can be found at Disneyland Resort, Walt Disney World Resort, Disney
Cruise Line, Hong Kong Disneyland and World of Disney Stores. His ability to think with both a design and a business mind set has positioned him as a liaison between the creative and business teams of Disney. He has developed and facilitates a seamless creative brainstorming process for designer and client needs. He has a unique ability to separate and maximize the potential of each mindset without allowing one to inhibit the other. With passionate optimism he inspires then educates in order to innovate and create.
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Scott Dadich
WIRED’s Digital Rebirth
5 - 5:45PM
Traditionally, magazine designers and editors have been well-equipped to create compelling experiences in print, but highly crafted digital formats have proven more elusive. With the arrival of the iPad, Condé Nast's WIRED — in partnership with Adobe — is leading an industry-wide revolution in how people experience consumer magazines. Scott explains the behind-the-scenes process for the creation of a new digital version of WIRED.
Scott Dadich is the Executive Director of Digital Magazine Development for Condé Nast and Creative Director of WIRED magazine, where he oversees the design, photography and production for the magazine. While at WIRED, Scott has received more than 100 national design and editorial awards, including the 2008, 2009, and 2010 National Magazine Award for Design, the American magazine industry’s highest design honour. Scott also directed the 2007 redesign and relaunch of Wired.com. Honoured with more than 40 gold and silver medals from the Society of Publication Designers (SPD), Scott has won the SPD Magazine of the Year for the last three consecutive years, 2008, 2009, and 2010. He also served as President of the Society, rebuilding and redesigning the organization's website and identity. In 2009, Scott debuted designs for his first two books, Dan Winters' long-awaited monograph, Periodical Photographs, for Aperture – named one of the most notable books of 2009 by PDN – and American Photography 24.
Presentation sponsored by Adobe
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Allan Haley
Bach, Fonts and Rock & Roll
12 - 12:45PM
Typography and music are a timeless pair – like peanut butter and jelly or blue jeans and a white t-shirt. Typography is often inspired by great music – from Bach to Springsteen and scores of musicians in between. Both typography and music can be classical, improvisational, raucous, lyrical, offbeat, soothing or loud. They also share some basic concepts: counterpoint, rhythm, syncopation, dissonance and harmony. Attend this presentation and you’ll hear Coldplay, Sugarland, Mozart and Buddy Guy – and you’ll see award-winning typography their music could have inspired. Great typography that has roots in music will be analyzed, scrutinized and decoded. You’ll learn why, and how, music can be the perfect catalyst for creating typography that sings with magnetism and verve. Whether you have 1,000 fonts and use them with ease, or you consider yourself typographically challenged, this presentation will inform, inspire and challenge you.
Allan is Director of Words & Letters at Monotype Imaging where he is responsible for strategic planning and creative implementation of just about everything related to typeface designs. He is also a prolific writer, with five books on type and graphic communication and hundreds of articles for graphic design publications to his credit. Allanis ex officio Chairman of the Board of the Society of Typographic Aficionados, and past President of the New York Type Directors Club. He is a highly regarded educator and is a frequent speaker at international conferences. |
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Jeni Herberger
Building Strategy into the Core of the Designer Mind
2:15 - 3PM
Assuming that creative professionals are not "business-oriented" is highly misinformed. Designers are the ultimate problem-solvers, but they are not pushed to recognize this about themselves. More and more, they are being asked to prove their ability to provide business-focused design solutions on demand. Get inside the heads of your design team with methods designed specifically for the creative brain and learn advanced techniques for evolving your strategic prowess.
As a nationally-recognized speaker and corporate trainer, Jeni leverages over 20 years of experience within the design industry to provide clients with practical strategies on "doing business better". Drawing from her own experiences as a creative professional, business owner and her years consulting, she works with company leaders to identify key issues and conducts on-site training sessions offering action plans that are grounded in strategy and focused on getting results. |
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Angus Hyland
Angus Hyland in the Dimension of the Present Moment
4:15 - 5PM
Angus Hyland studied graphic design at the London College of Printing and the Royal College of Art. After running his own successful studio in Soho for ten years, he became a partner in Pentagram’s London offices in 1998. He has worked with a wide range of private and public sector clients including BBC, British Council, British Museum, Citibank, Crafts Council, Getty Images, Grant Thornton International, Nokia, Penguin Group, Royal Academy, Samsung, Renault, Shakespeare’s Globe and Tate Modern. Angus’ work has been widely published and has received over one hundred creative awards including two D&AD silvers and the Grand Prix from the Scottish Design Awards. He also featured in the Independent on Sunday’s “Top Ten Graphic Designers in the UK” in 2002.
Angus was elected a member of Alliance Graphique Internationale (AGI) in 1999 and is currently President of the UK chapter. In 2002 he received an honorary Master of Arts from The Surrey Institute of Art & Design.
Presentation sponsored by Shutterstock |
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Paul Lavoie
9:05 - 9:50AM
In 1992, Paul co-founded TAXI, successfully combining the disciplines of advertising and design.. Growing into seven offices in Canada, the U.S. and Europe, TAXI is recognized for creating consistently strong brands for companies such as BMW/MINI, WestJet, Canadian Tire, VIAGRA and TELUS. TAXI has been recognized as one of Canada’s 50 Best Managed Companies for the last seven years. In 2008, Marketing named Paul one of the 10 most influential pioneers in Canadian marketing. That year, he also became the youngest inductee of the Canadian Marketing Hall of Legends. |
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Don Lindsay
9:50 - 10:40AM
Don Lindsay is Vice President of User Experience for Research in Motion. Over the past twenty-five years, Don has held design management roles in Microsoft, Apple and Bell-Northern Research, and has shipped a broad range of enterprise and consumer products. At Apple, Don led the team responsible for defining and shipping the first four releases of Mac OS X and iApps. He is a named inventor on over forty utility patents covering operating systems, window management, behaviors and speech interaction. |
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Darrel Rhea
Insights to Innovation
10:50 - 11:40AM
Darrel Rhea, CEO of Cheskin Added Value has worked for more than 30 years at the front lines of innovation with the world’s top corporations. As a pioneer in customer-centric design and consumer-led innovation, Rhea has developed processes and tools that integrate the disciplines of social science, business analytics and design methods, contributing significantly to the reinvention of business and design consulting practices. Rhea co-authored the book Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, and has been quoted in numerous business and professional publications. He is a frequent keynote speaker at seminal design and innovation conferences, and has lectured at leading business schools and design schools. |
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Scott Thomas (aka SimpleScott)
Designing Obama
2:15 - 3PM
All too often, discussions of analytics, clickthrough rates and search engine optimization cloud the important truth that online campaigns and communities are for human beings. Scott explains how to design online communities that resonate and motivate. Scott will chronicle graphics within the Obama campaign as well as grass roots movements going on across the country, as outlined in his new book Designing Obama.
From products to websites, Scott works to simplify the experience of use through design. In 2007, Scott was invited to join the New Media team at Obama for America. The chance encounter led to Scott becoming Design Director of the historic Obama Presidential campaign. He is currently writing a book that explains how an obscure senator rose to the highest office in the land and celebrity status with the aid of branding and design. Scott plans to continue designing for social causes that might just someday change the world. |
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Jenn + Ken Visocky O'Grady
What The H-E-Double-Hockey-Sticks Does That Mean?
3:15 - 4PM
A flurry of buzz words have invaded the industry since you left school. Join Jenn and Ken as they demystify, dissect and debunk the most virulent hot topics in DesignLand. (Maybe you're a cross-cultural-systems-thinking-universal-design-strategist and you didn't even know it.)
Jenn + Ken are partners in business and life. The couple co-founded Enspace, a creative think tank where collaboration enhances communication. The two also promote the value of design in the classroom – Jenn as an Associate Professor at Cleveland State University, and Ken as an Associate Professor at Kent State University. They are the co-authors of The Information Design Handbook and A Designer’s Research Manual, which is the basis for the research questions on the Registered Graphic Designers Qualification Examination. Their latest project, Parse (presented by HOW), aims to make big design ideas actionable and applicable—in 5 minute bites. |
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Khoi Vinh
Digital Killed the Art Director Star
12 - 12:45PM
In this wide-ranging talk about the changing world of interaction design, Khoi takes a look at the fundamental ways digital media is altering the value that designers bring to audiences. He examines the stark contrasts between human-centric publishing and machine-centric publishing, a shift that has wrought profound changes on how design is practised and what users expect from designers. Khoi charts the path from graphic design's maturation in the 20th century to interaction design's dominance in the years ahead.
Khoi is a pioneer in the field of interaction design, concerned less with how a site looks than the way readers interact with it. He was the Design Director for NYTimes.com from 1996 until July, where he led the in-house design team in user experience innovation. He is the author of the popular design weblog Subtraction.com, where he writes extensively on design, technology and user experience matters of all kinds. Khoi was the co-founder of the award-winning New York design studio Behavior, LLC. He studied communication design at Otis School of Art and Design in Los Angeles, and practiced branding and graphic design in print for several years in Washington, D.C., before moving to New York. |
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Armin Vit
Against All Odds, How to Build an Unconventional Design Career
2:15 - 3PM
Armin Vit has been questioning conventions since 2002 when he began his blog, Speak Up. Join Armin as he delves into how he built an unconventional design career, leaving the New York Mecca of design and moving to Austin, one of the smallest design markets out there. Armin will explain how a commitment to design thinking (and blogging) has allowed him to question conventions, build an internationally-recognized online network; say bye-bye to traditional publishers as well as design corporate identities, books and websites for a few select clients. He'll also throw in some insights from his latest book, Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Born and raised in Mexico City, Armin is a graphic designer and writer now living in Austin, Texas. He is co-founder of UnderConsideration, a graphic design firm and publishing enterprise. While he has written for most of the well-known trade publications, he is better known for his writing on UnderConsideration blogs, as well as from the books he has co-authored with Bryony Gomez-Palacio — their most recent efforts being Graphic Design, Referenced and the self-published Flaunt. Armin has spoken everywhere from San Diego to Berlin. Through UnderConsideration’s Department of Design he designs corporate identities, books and web sites. |
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Alina Wheeler
Who Are You? Who Needs to Know?
12 - 12:45PM
Designing the future is your livelihood. In the blur between business and life, work and play, your own
core purpose frequently becomes a forgotten priority. In this interactive session, Wheeler jumpstarts
you into rethinking and revitalizing brand YOU. See what happens when you apply your strategic
imagination to achieve clarity and a personal plan. It’s time to do for yourself what you have always
done for others. As George Sands once said, “It is never too late to be what you could have become.”
Alina is the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team. Published in seven languages, her book demonstrates the relationship between strategy and design, and illuminates best practices. Alina is presently working on Brand Atlas, a compendium of the smartest diagrams to chart the future. She is a former member of the AIGA National Board of Directors, and a passionate advocate of design. She works in a business and arts complex in Philadelphia, and plays in the Adirondacks mountains with her husband.
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