We invite visual communicators everywhere to assemble in Toronto this fall for the Association of Registered Graphic Designers' 13th annual DesignThinkers Conference, as we discussed the unique insight and problem-solving processes of the designer.
RGD is thrilled to announce that Parcel Design will design the marketing and communications for DesignThinkers 2011. The Toronto-based branding and design agency, heavily focused on identity systems, print packaging, new media and story development, is known for creating highly integrated, tactile solutions with a strong sense of character. With three principles at the base of all of their marketing programs – simplicity, clarity and consistency – DesignThinkers attendees are sure to see no less in the design and theme for RGD's 12th annual conference.
"We were thrilled to be asked by RGD to create the DesignThinkers 2011 campaign," says Julie Mitchell, Principal, Parcel Design Inc. "Developing work that's targeted to your peer group is a particularly exciting challenge. We consider this a significant milestone in our growth as a design studio."
Founded in 2004 by Julie Mitchell, Parcel's design team works under the creative direction of Yen Chu R.G.D., who has earned a reputation for creating design solutions – and mobilizing the creative team to ensure that every idea and every concept is challenged to be better. Also part of that team is Design Director Russell Gibbs R.G.D. as well as Prov. RGD members. In 2006, Parcel was named one of PROFIT Magazine's Hot 50 emerging growth companies. For more information on Parcel, visit www.parceldesign.com.
- Juniper Park Featured in May/June 2012 Issue of Communication ArtsThink back to the 2010 DesignThinkers campaign and you will likely remember a simple, strong, bold aesthetic. The campaign was inspired by the very process it represents: design. Capturing the early-stages of the design process, it featured raw backgrounds, bright colours and thought-provoking statements including, ‘Design is Thinking’ and ‘Design Should Have a Voice’.
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