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The Association's fourth annual design conference, DesignThinkers
2003, took place on October 2 to 3 at the Design Exchange
in Toronto, Canada. The theme for DesignThinkers 2003
was Innovation. Designers, advertisers and marketers
"creatives" know how to unleash their
creativity, but innovation is the key to thriving in
the knowledge economy. At DesignThinkers 2003, speakers
deconstructed the nature of innovation, analyzed its
various elements and provided the tools and tactics
necessary to metamorphose from creative to innovative.
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