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| Lauren Connolly |
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 Your job title is lying to you
(If you think you’re a graphic
designer, you’re wrong.)
Traditional executions are a dying art, and
thought is moving towards ideas as platforms.
Thus, the creative must evolve from one
who simply executes, to one who ideates.
Lauren Connolly’s first job title at BBDO New York was Junior Copywriter (not a lie). Over the past 8 years, she helped launch Cingular with the “Raising the Bar” campaign and re-launch it a few years later as the new at&t. In her current role as SVP Creative Director she creates and helps oversee the “Total Work” (a communication approach that encompasses every kind of creative content that can touch the consumer and reinforce the brand) for M&M’s and at&t. The work has been recognized by national and international award shows for both its creativity and effectiveness. Lauren is a founding member of BBDO’s Diversity Council. |
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| Jeannette Hanna |
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 Re:thinking Canada’s ikons
Exploring genius loci
How do culture and community shape Canada’s most successful brands? How can Canadians compete more strategically in the global marketplace? Based on new research from Ikonica: A Field Guide to Canada’s Brandscape, Jeannette provides a view of brand new realities ahead.
Jeannette Hanna is the co-writer of the new book Ikonica: A Field Guide to Canada’s Brandscape, featuring case studies of Canada’s most successful brands. Jeanette was vice-president, brand strategy, and co-founder of the leading corporate branding and design agency Cundari SFP (formerly Spencer Francey Peters) where she tackled communication and brand development for clientele including Scotiabank, Four Seasons Hotels and Resorts, Toronto Hydro and Canada Post. An internationally-recognized writer and speaker, Jeannette lectures frequently on brand management issues at conferences and business schools. She also serves as an advisor to George Brown College's Design Management Program and the Canadian Marketing Association's Brand Council. |
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| Tali Krakowsky |
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 Building fiction
Knowledge is quickly becoming the most valuable resource of the 21st century, and the digital – whether in the form of interactive installations, web-based applications, gaming, or entertainment environments – is essential. Coupled with an intuitive curiosity for the new, this love for curated information is dramatically transforming the way we think. Fiction meets science when interactive content, emerging media, cinematic storytelling and architecture come together to create Experience Design. Re-imagining both media content and screens, Experience Design challenges traditional forms of content creation and expands the art of the digital into the realm of the physical. Much of the present and future of design and branding can reside in this new discipline.
As Director of Experience Design for Imaginary Forces, Tali Krakowsky has been extensively involved in concept development, management and development of the division and its projects in both the New York and Los Angeles offices. Tali has had a leading role in Imaginary Forces projects for Airbus, BMW, IBM, MoMA and the Grimaldi Forum in Monaco. Tali has published several articles on design, architecture, and innovation through collaboration and has been teaching a class on Experience Design at Southern California Institute of Architecture in Los Angeles. |
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| Tucker Viemeister |
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 Bad behaviour
Although designing “experiences” is better than simply designing a brochure or a potato peeler, creating stuff that actually improves peoples’ behaviour is more relevant in today’s changing environment. Horace Mann said, “Be ashamed to die until you’ve won some victory for humanity!” Luckily, we’ve still got some time.
Tucker Viemeister is President of Springtime-USA, a global strategic consultancy delivering conceptual industrial design, 3D engineering, prototyping and production supervision. Springtime’s clients include Heineken, Nike, Toyota and PTTPost (the Dutch postal service) and also Coca-Cola with the Rockwellgroup. Tucker founded several ground-breaking design organizations including frogdesign NY, Razorfish and Smart Design (where he helped design the widely-acclaimed Oxo "GoodGrips" universal kitchen tools). His work has won many awards, and is featured in museum collections. He has written many articles, organized national conferences for the ACD and IDSA, and produced (and designed) the book Elements of Design. Tucker is Vice President of the Architectural League of New York, and is a Fellow of the Industrial Designers Society of America. |
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| Véronique Vienne |
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 Citizen Designer: The next paradigm
Véronique assesses how much we’ve learned about sustainability in the last five years and how it’s transformed the way graphic designers think about their environmental, economic and social responsibility. Though it can be argued that graphic designers are dangerous undercover polluters, they can also be influential opinion leaders. From mere “communicators,” can graphic designers recast themselves as defenders of a new ethic of sustainability? Véronique will compare two approaches: Anglo-Saxon pragmatism and European radicalism.
Véronique Vienne has written extensively on lifestyle trends, design ethics, and business practices and has edited, art-directed and written essays for a number of design publications. The author of a critical essay on book cover designer Chip Kidd, she is the editor of Citizen Designer, The Education of an Art Director, Fresh Dialogue Three and Fresh Dialogue Four. She also wrote Something to be Desired, a collection of essays on design, and the best selling guidebook The Art of Doing Nothing. Véronique teaches a graduate course in design criticism at the School of Visual Arts in New York. |
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