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Tony Fish has been building hi-tech companies since
his first IPO (OFEX) in 1994. He has an excellent
grasp of strategic and economic issues relating
to businesses, their growth and survival. Mobile
Web 2.0: The Innovator's Guide to Developing and
Marketing Next Generation Wireless/Mobile Applications
is the second book he has co-written and provides
a detailed strategic analysis of the changing relationships
in mobile, media and communications as the market
moves to open source. The book focuses on the advent
of user-generated content and how this will affect
the established economic models and force change
from supply:demand to create:consume.
Trends: What trends will impact
the move to Mobile Web 2.0?
Tony discusses how the seven principles of Web 2.0
extend to mobile devices. He addresses the pitfalls
and opportunities in developing Mobile Web applications
and in leveraging user-generated content relating
to mobile devices. He also discusses the consumer
trends both from a historical context and as they
apply to the mobile web.
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