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Marc Alt |
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 Sustainable Design in the 21st Century
Marc addresses a range of topics to help inform and inspire designers who are developing expertise in green design, sustainability and corporate social responsibility practice in their organizations. He makes sense of this complex and important topic and lays the groundwork for developing an enhanced organizational intelligence and outlook. You’ll leave equipped with a better understanding of how they can engage their clients and themselves in a meaningful dialogue with the global shift to sustainability.
Marc Alt is president and creative director of Marc Alt + Partners, a design and brand strategy firm specializing in environmental strategy, innovation and sustainability. Marc speaks frequently about green design, sustainability and creating value by aligning corporate strategy with environmental and social benefit. As an advocate of business transformation, Marc develops environmental conferences, including Grow, the first conference dedicated to the intersection of design, sustainability and commerce, and Greener Gadgets, exploring the challenges, possibilities and trends in the greening of the consumer electronics industry. He is also involved with initiatives that help designers and companies come together to accelerate understanding of sustainable design principles. Marc is VP of The Designers Accord and is founding co-chair of the AIGA Center for Sustainable Design. |
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Ilise Benun |
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 Design your niche
If you want high quality projects and clients, you must satisfy a need in the market. Once you have identified a need you can fill and have determined who is willing to pay top dollar to satisfy it, you can build a business around doing so. But many designers and design firms avoid specializing, fearful that they’ll alienate prospects and clients. Ilise shows how to make your business and your personal interactions more effective and more lucrative by specializing in a key area.
Ilise Benun is an author, consultant, national speaker and co-founder of Marketing Mentor. Her books include The Art of Self-Promotion, Stop Pushing Me Around!: A Workplace Guide for the Timid, Shy, And Less Assertive, and, most recently, The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them. Her work has been featured in national publications such as HOW Magazine, Inc., Self, Essence, Crains New York Business, Dynamic Graphics, IQ and Working Woman, The New York Times, Globe and Mail and Washington Post. Ilise publishes a blog on www.marketingmixblog.com and a weekly email newsletter, which is read by 8000+ business owners. |
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Nancy Duarte |
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 Natural born storytellers
We live in the most innovative time in history. That, coupled with pressure from a global economy, means our corporate stories need to be told well and resonate deeply. In this session you'll learn how to step away from your traditional content development process, fold in compelling stories and deliver presentations in your own uniquely human way.
Principal of Duarte Design since 1990, Nancy Duarte passionately pursues the niche of presentation development and design. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations. Nancy’s 20 years of experience working with global companies and thought leaders has influenced the perception of some of the world’s most valuable brands and many of humanity’s common causes. Among Nancy’s work is the presentation design for Bill McDonough’s keynote and for Al Gore’s slideshow in the acclaimed documentary An Inconvenient Truth. Her new book is slide:ology: The Art and Science of Creating Great Presentations. |
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Lee Jacobson |
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 Client 101: Making a great client
Clients often have no idea how to be great clients and how important great “clienting” is. And, great clients are not born (or even discovered); they are made. How can you help your clients rise to greatness? Lee will explain what keeps clients from greatness – the common mistakes clients make; what you can do about it (and what you can’t) and 10 (plus or minus) rules for great consulting.
Lee Jacobson is a brand, marketing and communications strategist with over 20 years experience developing projects that helped clients achieve their most significant opportunities. He works with public, private and not-for-profit organizations to help them articulate and express their value in ways that are compelling and tangible to key audiences. Lee was VP of The Watt Group, Managing Director of Bruce Mau Design, VP of a major U.S. Brand consulting firm, and Senior Brand Strategist at Ove Design and Communications. He has a Masters in Architecture and Urban Planning from MIT. For six years, he wrote a regular column in The Globe and Mail’s Report on Business on design and business. |
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| Bettina von Stamm |
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 Design and innovation. Ideal bedfellows?
Innovation. It has been on the agenda for quite some time now; money is being invested; processes are being put in place; roles are being created,. Yet many a CEO is disappointed with the results. Bettina explores why that might be, and why design and design thinking might be the needed secret weapon.
Bettina Von Stamm has developed an expertise in innovation, new product development and design. Her work, which spans research, teaching, consulting and speaking, has resulted in two books, The Innovation Wave and Managing Innovation, Design & Creativity. A further spin-off of her activities is the Innovation Wave™, a tool for the facilitated assessment and development of innovation capability in organizations. Other previous activities include developing and teaching a module on the ‘Design Process’ for of the MBA in Design Management at the University of Westminster, and a variety of consulting, research and training projects for clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International. She has an MBA as well as a PhD from London Business School. |
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Jenn + Ken Visocky O'Grady |
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 Information Design Dissected
In a complex world, clear and accessible communication, across a broad range of media, has become essential. While designers need not become psychologists, knowledge of the principles framing cognition and communication, in addition to aesthetics, provides illumination for our craft. This presentation explores the connections and convergences between human perception, thinking and learning; how we transmit knowledge, share concepts and process information through language; and how structure and legibility affect the visualization of messaging. We know you can design amazing info graphics, this session will help you explain why they work.
Jenn + Ken Visocky O’Grady are partners in business and life. The couple co-founded Enspace, a creative think tank where designers, writers, marketers and even the occasional historian collaborate to enhance communication. They also promote the value of design in the classroom – Jenn as an Associate Professor at Cleveland State University, and Ken as an Assistant Professor at Kent State University. Their first book, A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need is suggested preparatory text for a portion of the R.G.D. Qualification Examination. Their second, The Information Design Handbook, will be released in the fall. |
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