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Getting into your Client's
Head
Creativity is the most valuable human resource on the
planet. Creative people enable infinite returns on investment
but many clients do not value or appreciate their contribution.
Rather than wait for clients to "get it",
creative people must do a better job getting inside
their clients’ heads. Sabaa Quao R.G.D. will help
you understand your clients' universe, and suggest how
to manipulate (yes, manipulate) the situation to your
advantage.
With the sale of X Unlimited to the Sonar Group in 2003,
Quao became VP and Creative Director of a strategically
aligned collection of marketing business units: Sonar,
ICE, Quattro, EPIC Event Management, MediaThink, Rocket
Response and Quadrant TV. He has been responsible for
strategic and creative direction, consulting on brand
and new enterprise development, design and advertising.
Sabaa has a unique view on business creativity, and
how it can be provocatively applied within the realm
of marketing communication and design.
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