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The Fog of Adver-signing
Steve Mykolyn coined the phrase, "media agnostic."
Now all he has to do is sit back and wait for everyone
to start using it. This presentation promises a fascinating
and sometimes confusing examination of the philosophy
of TAXI – an agency that attempts a seamless combination
of advertising and design under one roof. Mykolyn discusses
the challenges, turf wars, love-fests and occasional
all-out fights that erupt on a daily basis as TAXI leverages
all its resources, across all mediums to deliver holistic,
award-winning campaigns for all its clients. Mykolyn
is Creative Director of design and interactive at TAXI
in Toronto. His projects, in design, interactive, filmmaking
and books, have earned him many professional accolades.
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