|
Sam knows the challenges communications professionals
face each day because he has been on all sides of the
business – the agency and freelance side, the
client and corporate side and, most recently, the academic
and consulting side. He is the author of ZING! Five
steps and 101 tips for creativity on command and
IdeaSpotting: How and where to find your next great
idea. In his presentation, he explains how and
where to look for your next great idea. He shows how
to crawl out of creative ruts and how to break out of
the ‘Not Invented Here’ syndrome. He shares
ideas for better ways of listening and watching and
strategies for building your idea-exchange network and
note-taking skills.
|
